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1. Progressive Insurance Tries Event Marketing With Star From Its Commercials

2. Coty Drenches Union Square in Red Light for Beyoncé Fragrance Launch

3. Dining in the Dark for Foundation Fighting Blindness Was, Well, Eye-Opening

4. Dearfoams Slippers Uses Fireside Chat With Tim Gunn to Herald Relaunch

5. New Brooklyn-Based Production Firm Offers A la Carte Services

6. Apollo Targets Younger Audience With Revised Amateur Night

7. 82 Mercer: Former Manufacturing Facility Opens as Independent Event Venue

8. 5 New Takes on Chocolate Desserts

9. COPE, Preston Bailey, and Marcy Blum Hosting Planner Seminars in Coming Weeks

10. Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

FROM LOS ANGELES

Mixt Greens: Quick, Eco-Conscious Lunch Option Downtown

At New Flower Firm, Juliet Flores Creates Designs From Whimsical to Modern

Recording Academy Co-Hosts Clive Davis's Pre-Grammy Party

Inside the Grammy Parties: Midnight Brunch at the New W, Black Eyed Peas at the Palladium, MusiCares' Neil Young Honors

Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

Grammy Ceremony—on Its Earliest Date Ever—Includes 3-D Jackson Tribute and Haiti Benefit Performance

Hyde Lounge Mammoth: SBE's New Slope-Side Space for American Fare

CBS Films Chooses Historic Hollywood Venues to Debut First Feature

SAG Awards Move From Metallic-Hued Ceremony to Party With Blue-Stained Birch Walls

Delphine: Innovative Dining Group's New French Restaurant at the W Hollywood

FROM WASHINGTON

As Alvin Ailey Lures More Gala Guests, Dance Floor Requires Strategic Location

Bond 45: A New York Steak and Seafood House at National Harbor

Increased Space for Ford, Green Cars Dominate Washington Auto Show

Hundreds of Mayors Return to the National Building Museum for Annual Gala

Abramson to Lead The Post's Conferences and Events

Ping Pong Dim Sum: A Modern Place for Cantonese Small Plates

More Photos From BET Honors: Gilded Mirrors, Branded Bar Stools, and Towering Velvet Letters

V.I.P. Dinner and Late-Night After-Party Bookend BET Honors Weekend

4 Exclusive Locations Now Open for Events

2 New Options for Custom Cakes in Washington

News Archive for New York Design Center

THE SCOUT 04.02.09 9:00 AM

Trend From Diffa: Putting the Focus on AIDS

Graffiti in the New York Design Center's space
Photo: Emily Gilbert for BizBash

A number of tables at Diffa's Dining by Design event this past week placed an emphasis on the nonprofit’s mission—raising money for AIDS service organizations—without sacrificing style or striking a somber tone. MORE >>

Diffa Dining by Design, New York Design Center, Parsons the New School for Design, Fashion Institute of Technology

EVENT REPORT 04.01.09 2:42 PM

With Move to Architectural Digest Show, Diffa Raises Awareness and Foot Traffic (and Still Delivers Design Ideas)

Michael Tavano's graffiti-inspired room for the New York Design Center
Photo: Emily Gilbert for BizBash

On Monday night, Design Industries Foundation Fighting AIDS (Diffa) hosted its annual Dining by Design gala at Pier 94—the culmination of five days of events based around tables created by artists and interior, event, and fashion designers. This year, the organization was approached by Architectural Digest to be a part of its home design expo, affording showgoers a chance to also check out Diffa’s installations. "I think running concurrently with the Architectural Digest Home Design Show is an incredible experience in every way. People who are coming to the show are interested in design, but might not have known about us,” said Peggy Bellar, Diffa’s director of special events.

This time the number of tables dipped from 39 to 32, but pairing with Architectural Digest and lengthening the public viewing time to three days helped double foot traffic. “Certainly, this year is a tough year for everyone, and it is great to join forces and expand opportunities for exposure,” Bellar said. Diffa estimates the amount of money raised, however, dropped from $1.031 million to $750,000. MORE >>

Diffa Dining by Design, Diffa, Benjamin Moore, Stolichnaya Elit, New York Design Center, Architectural Digest, Rockwell Group, Kravet

TED KRUCKEL 12.11.08 12:56 PM

Met Home Served Kooky Cookie Buffet, But Godfather Book Launch Needed Brando

Creative Edge's dessert bar—I want one in my home.
Photo: BizBash

I’m one of those people who has all sorts of rules about entertaining, and one of my biggest binding regulations is no sweets before 8 p.m. I can’t stand it when I get to a party during dinner hour, craving something savory, only to be passed a lemon square.

So many cocktail party caterers try to “cycle” you through a miniature dinner, first with an amuse-bouche, then “the meal,” which these days is always those horrible throat-clogging sliders that are now inexplicably ubiquitous, and finally little passed desserts.

The problem is that rarely do the offerings approximate a real plate of food, so then you have to go to dinner afterward. But a mini-carrot cake spoils you for the night.

So at last night’s seventh annual Design Cares, which benefited Furnish a Future and was hosted by Metropolitan Home magazine, when a waiter approached me at the outset with a tray of tiny brownies cut into perfect squares and arranged oh so artfully (read sparsely) I thought, “Ugh, not another night of mistimed sweets and savories.” MORE >>

Metropolitan Home, Men's Vogue, New York Design Center, Design Cares

THE SCOUT 04.04.08 10:15 AM

Diffa's 10 Most-Steal-Able Ideas

Kravet Inc.'s collection of inspirational items
Photo: Francine Daveta for BizBash

Designers at Diffa's Dining by Design showcase always offers a multitude of concepts to adapt to other events. This year's most-likely-to-reappear concepts included patterned seat cushions, veggies as centerpiece fodder, and napkin rings made from colored paper swatches. Here's a list of ideas that made an impression. MORE >>

Diffa, Diffa Dining by Design, Domino Magazine, Pratt Institute, Parsons the New School for Design, James Coviello, Michael Tavano, New York Design Center, Architectural Digest, Vicente Wolf, The New York Times

EVENT REPORT 04.02.08 3:44 PM

Diffa Showcases Big Tabletop Designs in Smaller Venue

David Stark's dining environment for Benjamin Moore was made mostly out of paint swatches and paper.
Photo: Francine Daveta for BizBash

This year, Design Industries Foundation Fighting AIDS’s annual Dining by Design fund-raiser moved from its most recent home at the Waterfront to the downtown venue Skylight. The new location had a strong impact on the experience of walking through the showcase, which recruits a slate of designers and sponsors to build imaginative dining environments.

Compared with the Waterfront, with its exposed brick and steel beams (and the benefit's previous homes at the Hammerstein Ballroom and Roseland) Skylight's big white box provided a brighter, less distracting background for the designers' intensely layered creations. And the new site's smaller size necessitated a tighter collection of tables (cut down from more than 50 to 39) that made for a more focused—and more easily navigable—forum for locating trends and gathering ideas.

“It’s always a challenge to find a venue here, and for us, [Skylight is] a very user-friendly venue, with two load-in points—plus it’s a blank canvas for us; it’s a gallery,” said Diffa’s special events manager, Steven Williams. “It’s a little more exclusive because it’s smaller, and we have more sponsors this year.”

So, speaking of trends and ideas, how did the designers fill the new location? MORE >>

Diffa, Diffa Dining by Design, Architectural Digest, Benjamin Moore, Beringer, Domino Magazine, Gourmet magazine, Hewlett-Packard, Kravet, Nautica, New York Design Center, The New York Times, Skidmore Owings and Merrill, Stolichnaya Elit, Vivienne Tam

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