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MOST POPULAR STORIES
1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances
3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
4. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating
5. Nintendo Launches New Mario Game With Look Back at Franchise History
6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
7. 3 New Hotel Restaurants for Business Entertaining, Private Groups
8. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
9. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties
FROM LOS ANGELES
American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party
Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room
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New Moon Premiere Beckons 10,000 People and 2 Live Wolves
$4 Million MOCA Gala Breaks Fund-Raising Records
Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd
MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30
Wende Museum Closes Wilshire for Cold War Anniversary Celebration
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FROM WASHINGTON
Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson
Eldon Luxury Suites: Spacious Penthouses for Receptions
National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge
P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting
8 New Venues for Washington Holiday Parties That Won't Break the Bank
MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental
Againn: A Modern Gastropub in Penn Quarter
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More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar
Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women
 
News Archive for Niche Media
NEWS   09.17.09 12:15 PM
Emmy Parties and Suites: TV Guide Is Off, ET Moves to Vibiana, HBO Gets Euro Style, EW Partners With Women in Film
With the Primetime Emmys coming up this Sunday, September 20, the calendar is bustling with related events following on the big show's heels, with only one significant dropout. Here's a roundup:

In what has been a tough year for the publication, TV Guide will not host its traditional big party this year. Event Eleven, helmed by Tony Schubert, who has produced the event in past years, will work on the Entertainment Weekly party at the Sunset Marquis on Thursday night. For the magazine's seventh annual event, Entertainment Weekly has partnered with Women in Film's new TV and media committee. Maybelline New York's new Colorsensational Lip Color will sponsor, and organizers will infuse the brand’s color palette throughout all the details of the decor. PMK/HBH is handling PR.

Among the other big pre-parties is Family Guy's event, which will take to Avalon Hollywood on Friday night to celebrate its nomination for best comedy. Night Vision Entertainment is producing the event, which is set to include a 45-foot inflatable Peter Griffin character out front. Inside, conductor Ron Jones will lead an orchestra. And instead of a standard photo booth, guests' photos will go into flipbooks (simulating a cartoon—get it?). DJ Rick Rude will spin ambient tunes upstairs in Bardot. Entertainment Fusion Group is handling PR. MORE >>

RELATED TOPICS Emmys, Award Season, Women in Film, Family Guy, Maybelline New York, Niche Media, Los Angeles Confidential, Gift Suites, Entertainment Tonight, People, Entertainment Weekly, Academy of Television Arts & Sciences, Governors Ball, Comedy Central, HBO, Fake Bake, T-Mobile, Save the Children, Susan G. Komen Foundation
EVENT REPORT   04.16.09 2:38 PM
Mediaweek Prepares Readers for 2009 Upfronts With Daylong Conference
Mediaweek editor and associate publisher Michael Burgi and publisher Geri Fiztgerald
Mediaweek editor and associate publisher Michael Burgi and publisher Geri Fiztgerald
Photo: Liberty News Photography
Shrinking network ratings and changing advertising models mean the television upfronts are becoming a different game each year. In an attempt to keep readers up to speed, advertising industry trade Mediaweek held a conference featuring panels of television executives, advertisers, and editors for a crowd of almost 200 on Tuesday at the Time-Life Building. 

The Upfront Conference, a combination of previous Mediaweek events Cable Up! and TV Upfront Live, was the magazine's first meeting of this kind in three years. Editors saw a need to revive the template late last year when reports started emerging about the largely disappointing fall 2008 television season. "We wanted to bring this back last fall when we started seeing a real downturn in the marketplace." said Mediaweek editor in chief and associate publisher Michael Burgi. "Reports in the fourth quarter showed the television industry was suffering from similar problems as the rest of the economy. We knew that this upfront marketplace would really be one worth analyzing." MORE >>

RELATED TOPICS Mediaweek, Niche Media, Upfront Week, Upfronts
NEWS   12.09.08 3:06 PM
Media Outlets See Obstacles to Hosting Inauguration Events
With six weeks to go before President-elect Barack Obama takes the oath of office, many media outlets are still tentative about hosting inaugural events. Faced with a flock of challenges—a poor economy, competition for venues, guests, and attention—some potential hosts who once considered throwing their brands into the mix have either opted out or are still unsure, though MTV, CNN, and the Huffington Post continue to move forward with party plans.

"There are two factors making corporations leery to do a big name-in-lights program, one being the economy," said Elizabeth Baker Keffer, vice president of The Atlantic and president of events division Atlantic Live. "Even if you have the money to host a big event, the optics of doing something lavish are not good. The second factor is the many congressional guidelines to hosting events in town. Non-Washington companies need to make sure they are compliant with the congressional guidelines."

During the past couple weeks, event and PR staffers at several publications reported ongoing discussions about whether or not to host something. Some are still mulling: "We're undecided," Vanity Fair public relations director Beth Kseniak said yesterday. Meanwhile, at Condé Nast sibling The New Yorker, special events director Melissa Meyer said the business side is currently discussing plans to entertain clients in some way. As of now, the editorial side of the magazine is not planning anything. MORE >>

RELATED TOPICS Inauguration 2009, Vanity Fair, The New Yorker, Condé Nast, CNN, MTV, Huffington Post, Niche Media, The Atlantic, OK Magazine
WHO'S DOING WHAT   06.17.08 1:48 PM
Condé Nast Brings LA Confidential Planner to New York
Condé Nast's Lauren DeWind
Condé Nast's Lauren DeWind
Photo: Courtesy of Lauren Belda
After arriving in New York just over a week ago, Lauren DeWind began her job last Monday as associate special projects manager for the  Condé Nast Media Group. Prior to her move, DeWind spent two years at Niche Media’s Los Angeles Confidential magazine, organizing the pre-Emmy and Oscar parties.

At  Condé Nast, she will help produce events surrounding Fashion Rocks in early September and Movies Rock in December, in addition to a series of smaller functions, such as sponsorships and exclusive advertiser engagements. DeWind will work under directors Jillian Nichols and Coleen Keating, who report to corporate director of special projects Kristen Meehan.
MORE >>

RELATED TOPICS Niche Media, Los Angeles Confidential, Condé Nast Media Group, Fashion Rocks, Movies Rock
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