 | J.C. Penney spring fashion showcase
Photo: Digital Diva |
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With Fashion Week looming, J.C. Penney took the opportunity to debut its new spring collection, showing the fashions of five designers to a crowd of more than 500 buyers, media, investors, and V.I.P.s at West Side venue Espace on Tuesday night. Designed and produced by EventQuest, the event featured appropriately vernal decor, including an entrance covered in brightly colored Gerbera daisies and faux grass, large white pergolas hung with paper lanterns, butterfly and bird motifs, and botanic accents of daffodils, wheatgrass, and forsythia. An elevated runway anchored the space, and was backed by three large screens displaying modern, nature-inspired computer animations.
Servers passed appetizers while guests sampled cocktails from bars backlit with images of wheatgrass for an hour before the main event of the night: a fashion show of offerings from designers Kimora Lee Simmons, Nicole Miller, Charlotte Ronson, Allen B. Schwartz, and Michele Bohbot.
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J.C. Penney, Kimora Lee Simmons, Nicole Miller, Charlotte Ronson, Allen B. Schwartz, Michele Bohbot |
