| EVENT REPORT 09.18.09 9:00 AM |
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More Photos From Metropolitan Home's Showtime Show House: Decapitated Teddy Bears and Living Tabletops
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 | Hundreds of pill bottles in a hallway inspired by Nurse Jackie's drug addiction
Photo: Emily Gilbert for BizBash |
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Expanding its team of contributors to include architects and product designers—in addition to interior designers—the second incarnation of the Metropolitan Home and Showtime show house fills more than 14,000 square feet of a TriBeCa penthouse with many different spins on the network's series. Here are a few more images from the Dexter living room, a United States of Tara duplex, and odes to Californication, Nurse Jackie, The Tudors, and Weeds.
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Metropolitan Home, Showtime, Dexter, Weeds, Californication, The Tudors, Nurse Jackie, United States of Tara |
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| EVENT REPORT 09.17.09 2:10 PM |
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Metropolitan Home and Showtime Launch Second Show House in TriBeCa
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 | The Californication-inspired master bedroom, with temporary resident and model Catherine Long
Photo: Emily Gilbert for BizBash |
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Leaving behind the old New York charm of a Gramercy Park town house for a new Tribeca high-rise, Metropolitan Home and Showtime deemed last year's show house partnership worth repeating. The 14,000-square-foot penthouse opened Thursday, September 10, with a roster of nearly 20 architects and designers paying tribute to the cable network's television series with unconventional rooms and outdoor spaces, as well as a schedule of events inside the venue.
The sophomore slump is about as dreaded in marketing initiatives as it is on the tube, so the team behind the show house made sure 2009 wouldn't be about recreating past success. "My goal was definitely to do something different," explained vice president of brand development at Hachette Filipacchi Media's luxury design group, Christine Boyle, who works with Metropolitan Home and Elle Decor and served as project director for the show house. "This year we called not just on interior designers, but product designers and architects to transform the space. It's a different perspective, so you see things that are more adventurous."
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Metropolitan Home, Showtime, Dexter, Weeds, Californication, The Tudors, Nurse Jackie, United States of Tara, Time Warner Cable |
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| COAST TO COAST 06.05.09 2:58 PM |
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Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York
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 | Nurse Jackie's visit to Hollywood
Photo: Courtesy of One Source |
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Just a few days before the debut of its latest series, Nurse Jackie, Showtime set up a three-day interactive promotional stunt at high-traffic spots in Chicago, Los Angeles, and New York. But instead of moving the relatively modest installation from market to market, Showtime erected three separate pop-up billboards simultaneously.
Overseen by Showtime director of promotions and partnerships Larry Kieran, the project had three goals: In addition to making potential viewers aware of the new show, the network was particularly keen to reach out to medical professionals and bring more consumers to its Web site. So in the weeks before the stunt, marketers made a big push to target the nursing community online. According to Kieran, several thousand men and women were directed to the Nurse Jackie page, where they could use a Twitter application to voice their thoughts about their jobs, health care in the United States, and what they thought of the show's pilot episode—all in 140 characters or fewer, of course. One Source Visual Marketing Solutions was charged with incorporating the responses into the stunt.
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Showtime, Nurse Jackie, The Tudors, Metropolitan Home |
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