| NEWS 12.09.08 3:06 PM |
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Media Outlets See Obstacles to Hosting Inauguration Events
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With six weeks to go before President-elect Barack Obama takes the oath of office, many media outlets are still tentative about hosting inaugural events. Faced with a flock of challenges—a poor economy, competition for venues, guests, and attention—some potential hosts who once considered throwing their brands into the mix have either opted out or are still unsure, though MTV, CNN, and the Huffington Post continue to move forward with party plans.
"There are two factors making corporations leery to do a big name-in-lights program, one being the economy," said Elizabeth Baker Keffer, vice president of The Atlantic and president of events division Atlantic Live. "Even if you have the money to host a big event, the optics of doing something lavish are not good. The second factor is the many congressional guidelines to hosting events in town. Non-Washington companies need to make sure they are compliant with the congressional guidelines."
During the past couple weeks, event and PR staffers at several publications reported ongoing discussions about whether or not to host something. Some are still mulling: "We're undecided," Vanity Fair public relations director Beth Kseniak said yesterday. Meanwhile, at Condé Nast sibling The New Yorker, special events director Melissa Meyer said the business side is currently discussing plans to entertain clients in some way. As of now, the editorial side of the magazine is not planning anything.
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RELATED TOPICS
Inauguration 2009, Vanity Fair, The New Yorker, Condé Nast, CNN, MTV, Huffington Post, Niche Media, The Atlantic, OK Magazine |
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| WHO'S DOING WHAT 11.21.08 8:00 AM |
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Rolling Stone Publicity Director Moves to OK!
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 | Beth Jacobson
Photo: Courtesy of OK! magazine |
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After two years as Rolling Stone’s publicity director, Beth Jacobson joined OK! magazine this week as the director of communications. She will oversee consumer and trade press for the celebrity weekly, which involves organizing sponsorship events, collaborating with studios on movie release parties, and promoting the brand’s latest issues on entertainment shows, print media, radio, and blogs.
Jacobson previously worked in publicity for Capitol Records, Elektra Records, Wind-Up Records, Press Here Publicity, and Tommy Boy Music. —Lauren Matison
RELATED TOPICS
Rolling Stone, OK Magazine |
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