| EVENT REPORT 02.23.09 11:22 AM |
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Oscar Governors Ball Chooses Zen-Inspired Understatement Over Splashy Opulence
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FROM LOS ANGELES
When an economy of unprecedented lousiness met one of the the most traditionally lavish parties of the year last night, the result was a Zen-looking Academy Awards Governors Ball marked by restraint, compared with the drama of past years. The party took over the grand ballroom at Hollywood & Highland following the awards at the Kodak Theatre in the same complex.
The classic elements of air, fire, wood, and earth inspired this year's event, which Cheryl Cecchetto of Sequoia Productions produced with ball chair Cheryl Boone Isaacs. This was Boone Isaacs' seventh year as chair, and Cecchetto has worked on the event for more than two decades. "In this economy, we wanted to go with a pared-down look, but keep it elegant and beautiful," said Cecchetto, who drew some of her inspiration from a teahouse in Beijing. She characterized the look and feel as a "marriage of simplicity and beauty." Boone Isaacs added that the use of organic elements in the design was "like a breath of fresh air," and something "totally different"—an important difference from past years, you might say, in light of the glum atmosphere in the world outside the ballroom.
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RELATED TOPICS
Award Season, Oscars, Academy of Motion Picture Arts and Sciences, Sterling Vineyards, Patron, Ultimat Vodka, Moët & Chandon, Governors Ball |
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| NEWS 01.26.09 4:31 PM |
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Oscar Governors Ball Preview: Bamboo, Sushi, Bonsai Trees
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 | A Governors Ball tabletop
Photo: BizBash |
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FROM LOS ANGELES
In a year marked by tough economic times, an over-the-top, glittery, sequined Oscar ball might not seem like the most appropriate choice. That's one reason you can expect to see a Zen-looking party space inspired by the elements of water, air, fire, wood, and earth for the academy's annual Governors Ball following this year's Academy Awards on February 22.
Cheryl Cecchetto of Sequoia Productions will again produce the party—which will take to the grand ballroom at Hollywood & Highland following the awards at the Kodak Theatre in the same complex—with ball chair Cheryl Boone Isaacs. It's Boone Isaacs' seventh year as chair, and Cecchetto has worked on the event for more than two decades. "I've always wanted to work with an East-meets-West Asian theme," said Cecchetto at a press preview of the decor earlier today. "In this economy, we wanted to go with a pared-down look, but still elegant and beautiful."
Boone Isaacs added, "One of our things is that we want to make each year completely different from the last. [The use of the organic] elements is kind of like a breath of fresh air—totally different."
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RELATED TOPICS
Oscars, Award Season, Academy of Motion Picture Arts and Sciences, Sterling Vineyards, Moët & Chandon, Patron |
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| EVENT REPORT 04.21.08 1:36 PM |
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Condé Nast Traveler Hot List Party Grows, Gets More Interactive
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 | The Hot List event's packed room
Photo: BizBash |
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Every year Condé Nast Traveler draws hundreds of celebrities, advertisers, and journalists to its Hot List party, taking over the latest hotspot with a vast array of sponsors. This year's event, held Thursday night at Mansion (the club in the space that once housed Crobar), was no different—except it was bigger, with a larger guest list and more sponsors than ever. Hosted by the magazine’s editor in chief, Klara Glowczewska, and vice president and publisher Elizabeth H. Hughes, the 1,100 attendees (among them Adrien Brody, Ashlee Simpson, Delta Goodrem, and the San Diego Chargers’ Shawne Merriman) joined 13 sponsors including Qantas, Patron, Porsche, and the Mandarin Oriental.
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Condé Nast Traveler, Condé Nast, Mandarin Oriental, Mirage, Porsche, Qantas, Thailand, Cunard, Sheraton, Nautica, Stella Artois, Patron, Continental Airlines, Peru, Capricho |
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| EVENT REPORT 02.02.08 3:17 PM |
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Maxim Flaunts Girls, Girls, Girls (and Sponsors)
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 | Hundreds of Maxim-ready girls attended the event.
Photo: Alexandra Wyman and Theo Wargo/WireImage |
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FROM SCOTTSDALE, ARIZ. When presupposing what a Maxim party will entail, it’s a good guess that a girl or two will be on-site. And last night's Super Bowl weekend bash at Rande Gerber's new Stone Rose lounge in the Fairmont Scottsdale Princess fulfilled that expectation. The lad mag packed the 2,500-person guest list with the usual celebrity suspects (reality stars, rappers, and athletes), as well as hundreds and hundreds of pretty young things. Donning teensy weensy dresses and gobs of makeup, the girls could be seen running from one outdoor heater to the next to escape the evening’s 40-degree temperature.
In and around Stone Rose, the party’s massive footprint was mostly outdoors, spilling into the hotel’s main plaza and pool area. Produced by Maxim senior director of events Jordan Rothstein, TK New York’s Tracy Kessler, and Houston-based Eli Marketing’s Fontaine Swope, the event eschewed a theme this year in favor of an upscale look. “Last year was Hotel de Maxim, which was very much a hotel theme,” said Rothstein, adding that this year's party doubled as Stone Rose’s grand opening. “This year we decided not to theme the event, to just go with a very high-end, beautiful environment that reflects our brands and our partners.”
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RELATED TOPICS
Super Bowl, Maxim, Patron, Under Armour, Samsung, Perry Ellis |
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