| EVENT REPORT 05.18.09 3:11 PM |
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People en Espanol Matches Magazine Theme to Venue
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 | Cucu Diamantes's surprise performance at People en Español's Los Mas Bellos party
Photo: Courtesy of People en Espanol |
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This year, for its 14th "Los 50 Más Bellos" event, People en Español shifted its focus from contemporary New York to old Hollywood. The Wednesday-night party, which marked the magazine's annual 50 most beautiful people issue, was held at Times Square's Art Deco Edison Ballroom, a move designed to highlight the motif of this year's issue, which showcases celebrities dressed as stars from the '30s and '40s.
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People en Espanol, Verizon Wireless, Sears, Garnier, Maybelline, Dominican Republic Ministry of Tourism |
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| LOCATION SCOUT 10.05.07 10:47 AM |
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Venues: What Planners Want
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What do event planners and producers look for in a venue, besides the obvious things like capacity, location, and cost? We recently asked them to tell us—and to share their pet peeves. Here are some of their thoughts:
Bathrooms: "Somehow it seems that the line for the women's room is always twice as long as the men's room, which is precisely why I like venues that have twice as many women's rooms as men's rooms. Furthermore, there should be enough bathrooms so that the lines are minimal, if not negligible. [There is] nothing worse than waiting in line for a restroom at a great party. These are the things that people tend to remember."
—Patti Rego, promotion manager, W magazine
Ceilings: "High ceilings with rigging points allow us to suspend design elements—and people! When a room becomes full of people, the only visible branding is seen overhead, so high ceilings or the ability to raise elements up high are extremely valuable when large numbers attend an event. Another problem is that you cannot project light or video images across a room when guests' heads are interrupting the images."
—Alice Turner, executive vice president, XA, the Experiential Agency
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The Wall Street Journal, VH1, Unilever, W Magazine, People en Espanol, Lower Manhattan Cultural Council, VH1 Save the Music Foundation |
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| EVENT REPORT 05.30.07 12:06 PM |
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Sponsors Get Prime Spots at People en Español Party
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 | Much like its placement in the issue, Hyundai received plenty of attention, with a two-car display on the red carpet.
Photo: Courtesy of Matthew David Events |
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Despite heavy rain, close to 900 people turned up for People en Español's annual "Los 50 Más Bellos" fete at Splashlight Studios on Wednesday, May 16. Out of the thunderstorm, attendees found a clean space (not too far removed from the venue's main purpose as a photo studio) with minimal decorative elements and large sections devoted to the evening's sponsors. Cara Gorman, associate director of event marketing for People en Español, hired Matthew David Events to produce a look that emulated the first-class lounges found in airports and would provide an appropriate setting to incorporate liquor, cosmetics, technology, and automotive brands.
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RELATED TOPICS
People en Espanol, Hyundai, Verizon Wireless, Johnnie Walker, Maybelline, Garnier, American Airlines, Selling Sponsorships |
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