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News Archive for R. Evolucion Latina

EVENT REPORT 07.11.08 12:49 PM

Banderas Stages In the Heights Performance for Fragrance Launch

The performance by community children at the Blue Seduction fragrance launch
Photo: Tara Greenwald for BizBash

Broadway musicals aren't usually the focal point of daytime fragrance launches, but yesterday, at Cedar Lake Center, Antonio Banderas and beauty and fragrance company PUIG USA debuted their latest scent along with a short performance from In the Heights. Presented to approximately 80 guests in the ground-floor space of the west Chelsea building, the early-afternoon event introduced Blue Seduction for Women and also announced the partnership between the Antonio Banderas Seductive Fragrances and charity organization Broadway Cares/Equity Fights AIDS. (The company will donate $1 to Broadway Cares for every Blue Seduction gift set sold during the holiday season.)

Thanks to the partnership—and Broadway Cares' powers of persuasion—select cast members of the Tony award-winning production not only performed at the event, but they also worked with assistant Latin choreographer Luis Salgado to help children from different community groups act out a scene. MORE >>

Antonio Banderas, Antonio Banderas Seductive Fragrances, Blue Seduction, In the Heights, PUIG USA, Broadway Cares/Equity Fights AIDS, R. Evolucion Latina