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News Archive for Real Housewives Of New York City
TED KRUCKEL   06.19.09 11:21 AM
The U.S. Open Is All About Getting Close to Tiger, and the Sponsors
It's a breathtaking view from the first tee at Bethpage State Park, once you get there.
It's a breathtaking view from the first tee at Bethpage State Park, once you get there.
Photo: David Cannon/Getty Images
It’s just like standing in the square at St. Peter’s. He’s far away, but unmistakable. There’s his little hat. Everyone is oohing and aahing. And taking cell phone pictures, which is so against the rules. While some may think it sacrilege to compare the Pope to Tiger Woods, for this lifelong, reluctant attendee to both houses of worship, it is exactly the same thing.

Everyone is quiet. Well, quiet except that they’re whispering all the time, always whispering the same things. Here are the top ten musings that everyone is murmuring at the 109th U.S. Open, held at Bethpage State Park on Long Island. MORE >>

RELATED TOPICS U.S. Open, United States Golf Association, American Express, Lexus, Tiger Woods, Real Housewives of New York City
EVENT REPORT   02.13.09 9:00 AM
Guests Swipe Golden Apples at Real Housewives Premiere
The Real Housewives of New York City season premiere party
The Real Housewives of New York City season premiere party
Bravo celebrated the season-two premiere of The Real Housewives of New York City at Gilt in the Palace Hotel Wednesday night, and the event's upscale (but scant) decor ultimately became impromptu swag for the 250 guests who attended. Los Angeles-based Precision Events Group's Jason Wanderer oversaw the evening's production, which consisted mainly of dozens of golden apples accenting the venue's tabletops, bars, and entryway. "When learning about the show and brand, [Bravo's director of digital marketing and events] Valerie Brown shared that the apple was an icon of the show," said Wanderer. "Based on the aesthetic of Gilt we decided to utilize them as key organic, yet subtle, branding elements."

Precision designed the apples in house, custom fabricating them from metal dipped in gold enamel. And they didn’t go unnoticed. Used as photo props throughout the night—gaggles of girls could be seen mimicking the Housewives pose, each with an apple in their palm—the golden centerpieces eventually became sought-after souvenirs. MORE >>

RELATED TOPICS Bravo, Real Housewives of New York City
NEWS   04.23.08 3:24 PM
Tumi Showcases Glowing Luggage at Photo Exhibition
Tumi's luggage platform
Tumi's luggage platform
Photo: BizBash
Tumi got arty yesterday evening by hosting a cocktail party for some 250 guests to celebrate the luggage company’s newfound partnership with long-time-no-see actor Matthew Modine’s Bicycle for a Day initiative. The event promoted BFAD’s green goals of alternative transportation and environmental preservation through a series of photographs by Modine.

So as not to pass up a branding opportunity, Tumi also used the event as a means to tout its new Alpha Collection line of bags, placing them on a circular, 12-foot-wide rotating platform in the center of the party venue, Glasshouses at the Chelsea Arts Tower. MORE >>

RELATED TOPICS Tumi, Real Housewives of New York City, Bravo
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