| NEWS 09.11.09 12:21 PM |
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Photos From VMA Parties, Swag Suites, and Stunts Throughout the Years
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 | Kanye West at Rolling Stone's 2007 VMA after-party
Photo: BizBash |
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The MTV Video Music Awards are returning to New York this Sunday, September 13. Here's a look back at some of the highlights from years past.
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RELATED TOPICS
MTV, MTV Video Music Awards, Kanye West, Jessica Simpson, Sean Combs, Jay-Z, Maverick Records, Rolling Stone, Kenneth Cole, Pepsi, Maxim |
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| NEWS 03.13.09 11:48 AM |
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South by Southwest Drawing Familiar Brands to Austin
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 | Playboy and C3's 2008 Rock the Rabbit party
Photo: Lacy Weathersbee/Playboy |
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The 2009 incarnation of South by Southwest, the eight-day festival of technology, film, and music in Austin, Tex., looks ready to go ahead relatively unaffected by the economy. Early attendees are already in town for today's kickoff of the interactive portion, and planners maintain that attendance will be on par with recent years. Most key sponsors, including IFC, have returned, and major brands such as Playboy, Red Bull, and a barrage of music magazines, all plan to host parties and other events during the music portion next week.
IFC will hold another public event for the last night of the film portion, with the Decemberists and Gomez headlining the concert. Crossroads, the network's party to bridge the film and music segments of the festival, moved venues this year, to international lounge chain Pangae. Before the party, though, IFC plans to boost interest in a festival screening of its new locally filmed documentary, New World Order, with an agressive stunt this afternoon. Staffers will parade the film's star, conspiracy theorist and radio host Alex Jones, around town in an vehicle outfitted with a bull horn audio system and film signage.
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Playboy, IFC, South by Southwest, The Fader, Filter, Blender, Rolling Stone, Red Bull |
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| EVENT REPORT 12.03.08 2:10 PM |
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Rock Hall of Fame Annex Opens With Carnival, Debbie Harry
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 | Rock & Roll Hall of Fame Annex opening
Photo: Alison Whittington for BizBash |
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Museum openings aren't typically rowdy affairs—at least in New York. But last night, to celebrate the opening of its new local outpost, the Rock & Roll Hall of Fame hosted a noisy, crowded party where guests snacked on funnel cakes, tagged bars with graffiti, and head-banged along to some rock 'n' roll tunes. Approximately 2,500 guests (double the expected turnout) toured the new Rock & Roll Hall of Fame Annex before heading upstairs to the main event, a fete produced by Relevent in collaboration with Running Subway Productions and Alison Brod Public Relations. Overseeing the affair for the foundation was Joel Peresman, president and C.E.O. of the Rock & Roll Hall of Fame Foundation.
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Rock and Roll Hall of Fame Foundation, Garnier, Maybelline, Jack Daniels, Citi, Best Buy, Gibson, Kohler, Continental Airlines, Sony, Rolling Stone |
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| WHO'S DOING WHAT 11.21.08 8:00 AM |
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Rolling Stone Publicity Director Moves to OK!
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 | Beth Jacobson
Photo: Courtesy of OK! magazine |
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After two years as Rolling Stone’s publicity director, Beth Jacobson joined OK! magazine this week as the director of communications. She will oversee consumer and trade press for the celebrity weekly, which involves organizing sponsorship events, collaborating with studios on movie release parties, and promoting the brand’s latest issues on entertainment shows, print media, radio, and blogs.
Jacobson previously worked in publicity for Capitol Records, Elektra Records, Wind-Up Records, Press Here Publicity, and Tommy Boy Music. —Lauren Matison
RELATED TOPICS
Rolling Stone, OK Magazine |
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| NEWS 09.10.08 10:47 AM |
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Why So Few Parties Around the VMAs in L.A.?
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FROM LOS ANGELES
With MTV's Video Music Awards in Hollywood this year—the place with the highest concentration of celebrities anywhere—common logic might have led one to believe that the awards-related party circuit would have been as robust as ever. But not so much.
Apart from MTV's official after-party at Paramount, In Touch Weekly's bash at the Chateau Marmont may have been the biggest of the night. And although the rest of the weekend was indeed cluttered with the usual gift and hospitality suites and miscellaneous parties, it seemed to lack some of the big-ticket luster of past years. Last September's incarnation in Las Vegas included at least 10 big parties—not including all those suites—a number that makes this year's handful of bashes look rather anemic. One vendor told us last year, "There were so many concurrent events in town that it was chaos. This was huge—a huge feat.” This year an anonymous vendor said in contrast, "We noticed that events were way down—the parties are definitely down."
So, why?
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MTV, MTV Video Music Awards, Alpha Media Group, Maxim, Blender, Rolling Stone, In Touch Weekly |
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| EVENT REPORT 09.10.07 4:46 PM |
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MTV VMA Parties Embrace Vegas Style
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 | Held at the Pearl Concert Theater in the Palms Hotel and Casino, the VMAs were more intimate this year, and shorter, coming in at a little over two hours.
Photo: Getty Images |
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FROM LAS VEGAS In hopes of revitalizing a franchise that has seen considerable drops in ratings and reputation in the past few years, MTV took its Video Music Awards to Las Vegas on Sunday for the first time since the awards’ 1984 inception.
With its own reputation as a glittering, all-night, no-holds-barred city, Las Vegas proved to be an appropriate milieu for the 72-plus-hour barrage of bashes related to the main event. And flush with new nightclubs, the city—which embraces its reputation for wild antics as much as the show does—provided plenty of party-ready locations.
During the show itself, MTV found that along with the celebrities, publicists, and marketers that followed its move to the desert came a series of gaffes. Although Britney Spears’s amateurish opening performance certainly got people talking, it was widely considered a bomb. Later, technical glitches and mic failures abounded.
Producers reinvented the show’s format, flipping between the ceremony in the new Pearl Concert Theater in the Palms hotel and live video snippets from a series of satellite concert-house party hybrids filmed throughout the property. (With the broadcast’s coverage of so much of the Palms’s space, viewers could hardly be blamed for thinking they were watching a two-hour commercial for the hotel.) One highlight of the proceedings was Chris Brown’s performance, which had the singer and his backup dancers leaping among the glowing circular platforms on the main floor of the Pearl.
Going on around the show was a weekend-long party lineup managed largely by New York- and Los Angeles-based planners and vendors—perhaps not surprisingly, given that many of the events’ hosts were magazines and brands based in those cities. The majority of event organizers relied on Las Vegas’s wealth of over-the-top, highly publicized new venues to impress guests, rather than use heavy production to make a big impact.
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MTV, MTV Video Music Awards, Rolling Stone, Maxim, GQ, Xbox, Samsung |
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| NEWS 09.10.07 3:19 PM |
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MTV VMA Postmortem: What the Press Is Saying About the Parties
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We have our own reports on all the festivities around the MTV Video Music Awards in Las Vegas this weekend, but here's what other people are saying:
People’s Brian Orloff tells of Nelly Furtado’s pre-VMA party at Jet on Friday raging past 2 a.m., and Snoop Dogg hogging the entire cabana area at Rolling Stone’s pool party the same night. He also reports that Ludacris celebrated his 30th birthday at Café Martorano with five cakes—which our sources tell us Cold Stone Creamery supplied.
The Los Angeles Times’ Debra Netblum describes Kanye West’s pre-VMA bash at the Venetian as “loud” and busts the celebs in attendance for spending the majority of their time in gift suites. She also highlights West’s relatively intimate gig at the Joint for Rolling Stone, grousing about the start time (2 a.m., an hour later than promised), offering that it “felt like walking onto a party that only exists in the movies” and confirming that West’s performance was indeed worth the wait.
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MTV Video Music Awards, MTV, Rolling Stone, Cold Stone Creamery |
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| EVENT REPORT 09.10.07 12:04 PM |
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Swag Suites Blanket Vegas for MTV VMA Weekend
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 | A beach-ball-bedecked Venus Pool Club was the backdrop to the Style Villa at Caesars Palace.
Photo: Sara Jaye Weiss |
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FROM LAS VEGAS Of course, when MTV's Video Music Awards headed to Las Vegas this weekend, along came a gaggle of gift and hospitality suites—so de rigueur these days on the backs of award shows. MTV’s official hospitality suites took over the Palms, the show's headquarters, while other marketers courted guests both on and off the strip.
New York-based Strategic Group put together a hospitality suite poolside at the Venetian, accessible through the Strategic-run Tao Beach area, which opened in May and connects to the massive Tao nightclub space, also a Strategic venue. Strategic's team was in town to guide guests through the most orderly of the hospitality suites we checked out, where shade from poolside cabanas created respite from the heat and a sense of civility while the likes of Jennifer Hudson and Wayne Brady perused the wares.
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MTV, MTV Video Music Awards, Rolling Stone, Emmys |
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| NEWS 08.28.07 5:01 PM |
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VMA Party Update: Rolling Stone, Maxim on Board
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With the MTV Video Music Awards in Las Vegas less than two weeks away, the buzz surrounding the big night has officially begun. We've confirmed that Rolling Stone is using the weekend to celebrate its 40th anniversary with a flurry of events at the Hard Rock Hotel, including a celebrity poker tournament that kicks off at noon on Saturday, September 8, at the Joint, followed by a party in the same space that evening. Former Maxim event director Dan Parente (now of Bookem Danno) is working with Toast to produce the events. Also at the Hard Rock: a Rolling Stone-sponsored swag and spa suite for celebrities on the hotel's 10th floor produced by In 2 It Media and the Key Group.
Speaking of Maxim, the mag will host a pre-VMA party on Saturday night at Mandalay Bay's Moorea Beach Club. Dubbed "Maxim Oasis," the event kicks off at 9 p.m. and will include performances by Joss Stone, DJ Vice, and Sky Nellor.
Taking advantage of its Vegas property, New York-based Strategic Group will host the Oasis (yes, another Oasis) gifting suite at Tao Beach throughout the weekend. —Courtney Thompson
RELATED TOPICS
MTV Video Music Awards, Rolling Stone, Maxim |
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