| EVENT REPORT 08.06.08 12:35 PM |
|
Ruinart Unveils Holiday Hamper With Wintry 10-Person Dinner
|
 | Ruinart's private dinner
Photo: Lance DeWalt |
|
For most people, picnics conjure up images of grassy lawns, gingham cloths, and wicker hampers. In stark contrast to this typical summer picture, Champagne house Ruinart celebrated the introduction of its picnic hamper—Escapade—with a private dinner in a bare, minimalist setting. (Last year the company hosted a more traditional-looking picnic in Westchester.)
Wednesday on the 21st floor of the Glasshouses at the Chelsea Arts Tower, the small gathering showcased the new gift set (which will be sold this holiday season) to just 10 guests, including host Jean-Christophe Laizeau, the international director of communications at Maison Ruinart, and so-called "New York influencers" such as Baroness Sheri de Borchgrave, John McDonald, and Eva Jeanbart-Lorenzotti. Hired by Ruinart, the Susan Magrino Agency handled the design, management, and execution of the event.
MORE >>
RELATED TOPICS
Ruinart |
 |
| EVENT REPORT 06.27.07 9:11 AM |
|
Ruinart Airlifts Guests for Champagne Picnic
|
 | Ruinart's small gathering was made up of fewer than 20 people.
Photo: Greg Partanio/Manhattan Society |
|
It's the rare event that includes instructions on how to exit a helicopter correctly to avoid injury. (For those who are curious: go straight out the door, and make a quick right angle away from the copter and into the landing field.) This was one of the more practical directives at Ruinart Champagne's picnic on Monday. (Another, delivered to a small group of guests via their boarding pass, was the dress code: "sunny yellow chic.")
A small group of fewer than 20 media folks and New York society types—including Valesca Guerrand-Hermes, Genevieve Jones, and Campion and Tatiana Platt—gathered at the 30th Street heliport to be transported slightly upstate to Westchester for an intimate luncheon in honor of Ruinart's Blanc de Blanc Champagne, made exclusively from chardonnay grapes.
The decadent yet personal event began with 10-minute helicopter ride, which ended on a perfectly groomed lawn of the Vanderbilt estate. The invite promised a scavenger hunt, and upon touching down, guests were approached by several golf carts adorned with yellow swaths of fabric and yellow roses. A scroll wrapped in yellow ribbon advised, "Follow the Yellow," initiating what you could call Amazing Race Lite: The hunt was far from challenging (stashes of the brand's deluxe Escapade picnic basket, also promoted by the event, were obviously planted on the journey up to the picnic spot), but the point of the afternoon was more to eat and drink than hunt.
MORE >>
RELATED TOPICS
Ruinart |
|
 |
|
|
