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News Archive for S.V.A.

EVENT REPORT 06.25.08 11:49 AM

Bravo Show Gives Blow-Outs in Times Square in Artsy Salon Chairs

Shear Genius stylists at work
Photo: Jessica Torossian for BizBash

To promote the second season of its hairstyling competition show Shear Genius, Bravo put on a publicity stunt that could easily serve as the premise for a new program. The cable network enlisted students at New York’s School of Visual Arts to design extravagant chairs for a pop-up salon in Times Square’s Military Island designed by their mentor, SVA chair Kevin O’Callahan. Contestants from the series used the salon to give free blow-outs to fans and passersby for two hours on Tuesday afternoon.

“We used the ad campaign as our inspiration for the event,” said Bravo's director of marketing and events, Valerie Brown, of the image that features a pair of scissors stabbed into the back of a salon chair. “I thought of the cow parade and all the different sculptures spread across the city, but if we wanted to do a salon, we’d obviously need all of the chairs in one place. Times Square seemed like the perfect high-traffic spot.” MORE >>

Bravo, Shear Genius, S.V.A., Pop-Ups