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FROM WASHINGTON

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Againn: A Modern Gastropub in Penn Quarter

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News Archive for Scholastic

THE WALKTHROUGH 04.10.08 12:03 PM

Childlike Touches Perk Up Educational Space

Scholastic's auditorium
Photo: Courtesy of Scholastic

In addition to housing its corporate offices and its street-level store, Scholastic’s landmark SoHo building is also home to an auditorium that reopened in March after a renovation. The theater, complete with a 24- by 25- by 18-foot stage, a fully equipped sound and lighting booth, digital surround sound, and a greenroom, is available for events including corporate presentations and meetings, screenings, and live productions.

Decorative touches give the space a light, kid-friendly feel. Removable bright-red seats match the book publisher’s logo, faux windows run along the walls, and a mural of the neighborhood acts as a backdrop for the stage. The auditorium seats 271. MORE >>

Scholastic

COAST TO COAST 07.26.07 6:37 PM

Before the Big Launch, Potter Infiltrates Libraries Nationwide

The Knight Bus tour began in June at the Today show set in New York.
Photo: Clark Jones for Scholastic

The Harry Potter hype came to a boiling point last weekend, when the seventh and final installment of the book series, Harry Potter and the Deathly Hallows, became available. In preparation, Scholastic heightened anticipation levels across the country with a bus tour celebrating all things Potter during the seven weeks before the Deathly Hallows release date. Traveling to 37 libraries in 15 cities, the tour allowed fans to board what author J.K. Rowling describes as the “violently purple” Knight Bus (identical to the enchanted one that debuted in Harry Potter and the Prisoner of Azkaban) and record a video detailing their devotion to the ever-popular teenage sorcerer.

“We wanted to do an event centered around libraries, because they are community centers where everyone is welcome and the focus is reading,” said Rachel Coun, Scholastic’s director of marketing and Harry Potter brand director. “A big part of what we did in each city was get the kids and adults excited for the next installment, and for the series as a whole.” Prior to the tour kicking off, more than 325 million copies of the first six Potter installments had been sold, and the first four movies adapted from the books (the fifth debuted on July 12) had grossed more than $4 billion in box office sales. MORE >>

Scholastic, Harry Potter