| NEWS 07.31.09 10:00 AM |
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Potential Sponsors Looking for Customization, Integration, and R.O.I.
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As corporations looking more closely at their spending, planners working to secure event sponsorships say they need to find innovative ways to create meaningful experiences for the attendees and the companies involved. “The days of simply putting a company's logo on a dinner package have gone by the wayside. Sponsorships today need to be related to a return on investment,” said Joel Hock, president and founder of Solutions With Impact, a Toronto-based event management company that has planned events like the Bell Celebrity Gala and the Rally for Kids With Cancer Scavenger Cup.
“If you're looking for $250,000, then you better have a compelling story why that organization should be participating," he said. "It needs to align with their market strategy and their demographic and their positioning. You have to make sure when you make that presentation that you're trying to hit as many of their touch points as possible."
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Sponsorships, Selling Sponsorships, Telus, 944 Magazine, Self Magazine |
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| EVENT REPORT 05.12.09 11:52 AM |
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Self Magazine Workout Event Returns to Central Park With New Tents, Repeat Visitors
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 | Flashdance moves in Central Park
Photo: John Minchillo for BizBash |
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No, those 6,000 women throwing synchronized punches and kicks in the park this weekend weren't preparing for battle—they were getting an afternoon's worth of branded exercise. Self magazine's Workout in the Park returned to Central Park's Rumsey Playfield on Saturday, with rows of new sponsor tents and a lower ticket price of $15 to please its many returning customers.
Now in its 16th year, the day of fitness makes stops in San Diego, New York, and Chicago each spring. And though there haven't been many dramatic changes from year to year, Self decided that 2009 was the time to revive the aesthetics—and lower the price by $5.
"In terms of our brand and our magazine's mission, now's the time to remind readers that while they might not be able to control what's going on in the economy, they can always control what they're doing with their body," said Self associate publisher of creative services Yung Moon. "By keeping this series fresh, we're saying to readers and advertisers that we're taking adventage of the strongest program we have and making it even stronger."
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Self Magazine, Ford, Garnier, Maybelline, Jillian Michaels |
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| EVENT REPORT 06.23.08 4:23 PM |
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Self's Rock Bodies Party Reinvents With New Producers and Stage Spectacle
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 | The event's logo behind the bar
Photo: Marion Curtis/Starpix |
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Several hundred high-heeled women and a handful of gentlemen made their way past 11th Avenue Wednesday night for Self magazine’s fifth annual Rock Bodies party at Espace. Hosted by Friday Night Lights actress Minka Kelly and featuring a performance from British singer Estelle, the party paid tribute to the timeless fusion of fitness and pop music.
Yung Moon, associate publisher of creative services at Self, enlisted MKG Productions to produce, design, and build the event for the first time and Stacey Wechsler of Hired Gun Publicity to manage the red carpet and handle event press. “It’s definitely still an issue party, in that it focuses on the annual editorial, but it’s really evolved into this great opportunity to have a fun party for our clients,” said Moon. “We love this party because we can show our clients to the tastemakers of New York. It kicks off our summer.”
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Self Magazine, Condé Nast |
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| COAST TO COAST 05.31.06 12:00 AM |
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Self Brings Outdoor Workout to Four Cities
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Self magazine practiced what it preaches four times this spring, hosting its 13th annual Self Workout in the Park in San Diego, Miami, New York, and Chicago every Saturday from April 29 to May 20. The coast-to-coast event brought a four-hour Crunch Fitness workout program to a total 12,000 attendees, as well as a quiet zone with meditation, yoga, and Pilates classes, and a boxing ring with kickboxing, capoeira, and Thai boxing lessons. Beyond fitness, Self also had 16 advertising sponsors on hand in individual blue dome-shaped tents, where consumers could get free product samples and demonstrations, in addition to beauty, nutrition, and health consultations.
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RELATED TOPICS
Self Magazine, Crunch Fitness |
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