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News Archive for Shoppers Drug Mart
EVENT REPORT   10.06.08 2:20 PM
Coty Launches Mobile Lounge to Promote Gwen Stefani Fragrances
The inside of Coty's Harajuku Lovers Fragrance Lounge
The inside of Coty's Harajuku Lovers Fragrance Lounge
Photo: Courtesy of Coty Prestige
The four Harajuku girls Gwen Stefani employed for her 2004 solo tour weren't around to promote the new Harajuku Lovers fragrances in Canada—but they were emulated by models dressed in short skirts and pigtails as part of manufacturer Coty Prestige's traveling Harajuku Lovers Fragrance Lounge, which visited several locations in Toronto and Montreal from Thursday to Saturday. They also inspired Stefani's new fragrances, with each of the four girls, plus Gwen, representing one of the five scents.

"The fragrances are really fun, and we wanted to get the girls involved in the event," said Kim Husted, director of marketing at Coty Canada. The lounge—held in the Jam Van, a 24-foot vehicle designed for experiential marketing events—promoted the new scents in high schools, malls, movie theatres, and nightclubs in Toronto and Montreal over the three-day period. The mini tour started October 2 with a media preview. MORE >>

RELATED TOPICS Coty Prestige, Gwen Stefani, Harajuku Lovers, Shoppers Drug Mart, Macy's, L.A.M.B.
EVENT REPORT   05.29.08 3:34 PM
Canadian Sex and the City Premiere Party Re-Creates New York Street Scene
The Sex and the City after-party
The Sex and the City after-party
Photo: BizBash
New York City—often referred to as the fifth leading lady in Sex and the City—played a starring role in the after-party for the film’s Canadian premiere at the Toronto School of Circus Arts last night. The Big Apple featured prominently in the party for 650 guests with images of the Manhattan skyline projected onto the bare concrete walls, a yellow cab parked in the middle of the venue, and an ice sculpture of the Empire State Building in the centre of the main martini bar.

“The whole premise of the event is black and pink, and the whole underlying theme is obviously New York,” said Suzanne Turnbull of McNabb Roick Events, who, along with Jeffry Roick, collaborated with Carrie Wolfe of Alliance Films (the movie's Canadian distributor) to create what Turnbull called a "glamourous party in a New York street.” MORE >>

RELATED TOPICS Sex and the City, New Line Cinema, HBO, Swarovski, Mercedes-Benz, NYC & Company, Shoppers Drug Mart, Stella Artois, Skyy Vodka
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