| EVENT REPORT 09.18.09 9:00 AM |
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More Photos From Metropolitan Home's Showtime Show House: Decapitated Teddy Bears and Living Tabletops
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 | Hundreds of pill bottles in a hallway inspired by Nurse Jackie's drug addiction
Photo: Emily Gilbert for BizBash |
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Expanding its team of contributors to include architects and product designers—in addition to interior designers—the second incarnation of the Metropolitan Home and Showtime show house fills more than 14,000 square feet of a TriBeCa penthouse with many different spins on the network's series. Here are a few more images from the Dexter living room, a United States of Tara duplex, and odes to Californication, Nurse Jackie, The Tudors, and Weeds.
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Metropolitan Home, Showtime, Dexter, Weeds, Californication, The Tudors, Nurse Jackie, United States of Tara |
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| EVENT REPORT 09.17.09 2:10 PM |
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Metropolitan Home and Showtime Launch Second Show House in TriBeCa
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 | The Californication-inspired master bedroom, with temporary resident and model Catherine Long
Photo: Emily Gilbert for BizBash |
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Leaving behind the old New York charm of a Gramercy Park town house for a new Tribeca high-rise, Metropolitan Home and Showtime deemed last year's show house partnership worth repeating. The 14,000-square-foot penthouse opened Thursday, September 10, with a roster of nearly 20 architects and designers paying tribute to the cable network's television series with unconventional rooms and outdoor spaces, as well as a schedule of events inside the venue.
The sophomore slump is about as dreaded in marketing initiatives as it is on the tube, so the team behind the show house made sure 2009 wouldn't be about recreating past success. "My goal was definitely to do something different," explained vice president of brand development at Hachette Filipacchi Media's luxury design group, Christine Boyle, who works with Metropolitan Home and Elle Decor and served as project director for the show house. "This year we called not just on interior designers, but product designers and architects to transform the space. It's a different perspective, so you see things that are more adventurous."
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Metropolitan Home, Showtime, Dexter, Weeds, Californication, The Tudors, Nurse Jackie, United States of Tara, Time Warner Cable |
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| COAST TO COAST 06.05.09 2:58 PM |
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Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York
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 | Nurse Jackie's visit to Hollywood
Photo: Courtesy of One Source |
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Just a few days before the debut of its latest series, Nurse Jackie, Showtime set up a three-day interactive promotional stunt at high-traffic spots in Chicago, Los Angeles, and New York. But instead of moving the relatively modest installation from market to market, Showtime erected three separate pop-up billboards simultaneously.
Overseen by Showtime director of promotions and partnerships Larry Kieran, the project had three goals: In addition to making potential viewers aware of the new show, the network was particularly keen to reach out to medical professionals and bring more consumers to its Web site. So in the weeks before the stunt, marketers made a big push to target the nursing community online. According to Kieran, several thousand men and women were directed to the Nurse Jackie page, where they could use a Twitter application to voice their thoughts about their jobs, health care in the United States, and what they thought of the show's pilot episode—all in 140 characters or fewer, of course. One Source Visual Marketing Solutions was charged with incorporating the responses into the stunt.
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Showtime, Nurse Jackie, The Tudors, Metropolitan Home |
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| EVENT REPORT 04.01.09 12:42 PM |
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Gourmet, Macy's, and Showtime Partner to Launch New Season of The Tudors
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 | Gourmet's Tudor table
Photo: Jessica Torossian for BizBash |
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Tudor period garb and table settings inside the Condé Nast executive dining room designed by Frank Gehry may seem about as unusual a juxtaposition as you could find. A similarly unconventional mix marked the marketing partnership that brought Gourmet, Macy's, and Showtime together for Monday night's premiere party for The Tudors at the magazine publisher's Times Square headquarters. Around 150 guests joined the trio of sponsors to celebrate the show's third season and the promotional campaign highlighting Tudor-style food and design.
"We're in a multichannel arena, and everyone is just looking for ways to increase viewers, readers, and consumers," said Gourmet associate publisher of marketing and creative services Susan Bornstein. "When we look at partners, there has to be a way to showcase everyone as individuals, but in a way that's always organic."
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Showtime, The Tudors, Gourmet magazine, Condé Nast, Macy's |
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| NEWS 03.25.09 1:16 PM |
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In the News: Hollywood Wants Junkets Back, Economy Doesn't Slow Product Launches
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Hollywood Wants Junkets Back: Surprising fact: An estimated 90 percent of film junkets take place at the Four Seasons Hotel Los Angeles at Beverly Hills, with most of the remaining 10 percent falling elsewhere in Beverly Hills. The developers of the new W Hotel in Hollywood are hoping to bring some of that business back to film's birthplace, when they open at the iconic crossroads of Hollywood Boulevard and Vine Street. The Los Angeles Community Redevelopment Agency, which is in charge of overseeing Hollywood's redevelopment, is looking at more than a dozen proposals for venues that could also woo junket planners. [NYT]
Fashion Cuts Back on Charity Events: Flagging profits for fashion houses mean charity endeavors and sponsorships are falling under question. Liz Claiborne Inc. and Tommy Hilfiger, in particular, have reportedly reduced their budgets for charity events. This means participation in larger-scale events, like New York's Costume Institute Gala, which may have to reduce table prices this year to fill seats. A spokesperson for the Metropolitan Museum of Art doesn't anticipate matching last year's record-breaking $7.3 million haul. [WWD]
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Junkets, W Hotels, Four Seasons, Liz Claiborne, Tommy Hilfiger, Costume Institute Gala, Metropolitan Home, Showtime, The Tudors, Gourmet magazine, Spray 'n Wash, 2016 Olympics |
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| COAST TO COAST 09.26.08 1:20 PM |
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Showtime Publicizes Dexter Premiere With Faux Newsstands
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 | Showtime's Dexter Newsstands
Photo: Courtesy of Pop2Life |
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For the season premiere of its serial killer series Dexter last September, Showtime hit 13 major cities with custom fountains that spouted water dyed red to resemble blood. And in a bid to outdo that this year, the television network created temporary fake newsstands to tout the return of its macabre drama. Showtime director of promotions and partnerships Larry Kieran reached out to experiential marketing agency Pop2Life—which also handled the 2007 promotion—to brainstorm a concept that once again could be used in several different markets across the U.S.
Centered around the show's latest advertising campaign—ads featuring actor Michael C. Hall on mock covers of magazines like The New Yorker, Rolling Stone, GQ, and Wired—Pop2Life came up with the idea to create fake kiosks and place these in busy city locations. The two-day pop-up, timed to the show's Sunday-night premiere, debuted yesterday in New York, Philadelphia, Chicago, Atlanta, Los Angeles, and San Francisco. Concerned about the stormy weather, Showtime opted not to open the New York and Philadelphia locations today.
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Showtime, Dexter |
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| EVENT REPORT 09.11.08 9:00 AM |
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Metropolitan Home and Showtime Team Up for Revitalized Show House
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Designing a dining room that brings the psyche of a serial killer to life with a bloody crime scene may not be high on the to-do list of a typical Metropolitan Home reader, but for the 2008 installment of the magazine's show house, it forged a unique partnership that involved just that. Thirteen designers turned a $20 million, 8,800 square-foot Greek revival townhouse on Gramercy Park into an embodiment of Showtime, with thematic rooms inspired by seven of the network’s series.
“Most magazines in the shelter category put on a show house every year,” explained Metropolitan Home publisher Deborah Burns. “The process involves finding the space, putting in a lot of effort, and having a little launch party. You run some images in your magazine and then basically it’s over. It’s a tremendous amount of work, and I’ve always felt that the return, in today’s world, is not what it used to be. When I joined Metropolitan Home, I wanted to know what we could do differently."
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Metropolitan Home, Showtime |
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| NEWS 08.05.08 4:37 PM |
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Metropolitan Home Partners With Showtime on Show House
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 | Metropolitan Home's Showtime House
Photo: Courtesy of Lauren Muss/Corcoran and Wendy Maitland/Brown Harris Stevens |
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The Metropolitan Home house—a pop-up intended to showcase interior design brands—will open its doors in the fall, and for this year's iteration (last year the promotion was in Los Angeles), the magazine has joined forces with Showtime Networks. Taking over a privately owned five-story townhouse in Gramercy Park, the shelter magazine and the cable network will open the Metropolitan Home Showtime House on September 9. Creating the environments inside are seven designers—including Vicente Wolf, Jamie Drake, and Laura Kirar—who will take inspiration from the network's shows to furnish and decorate each room.
Like Delta Airline's Sky360 lounge, the house will be offered for private events in the evening starting from September 12 and running until October 24.
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Metropolitan Home, Showtime, Happy Hearts Fund, Hachette Filipacchi, Pop-Ups |
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| EVENT REPORT 03.21.08 2:26 PM |
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Showtime Dresses Sheraton as Castle for Tudors Premiere
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 | The premiere for Showtime's The Tudors
Photo: Hal Horowitz/Elevation Photos |
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It was about as wet and foggy as a romanticized vision of Tudor England could be on Wednesday night, when Showtime Networks held court at the Sheraton Hotel & Towers with the stars of its royal drama for the premiere of The Tudors' second season. To make the cast feel at home, transport the 500 guests, and get some great advertising in the process, the cable network, led by director of promotions and partnerships Larry Kieran, worked with partner One Source Visual Marketing Solutions to make over the facade of the hotel as a castle.
Actors Jonathan Rhys Meyers, Natalie Dormer, and the commendably persistent Peter O'Toole all took to the red carpet, which drew the attention of several dozen photographers and hundreds of Sheraton guests. Behind the small tent on the carpet, the hotel's giant rotunda was draped in mesh vinyl with a stone pattern, carefully placed windows that aligned with the building's, and brightly colored polyfabric banners featuring photographs of the cast.
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Showtime, Condé Nast Traveler, Starwood Hotels |
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