| EVENT REPORT 10.14.09 4:03 PM |
|
More From the Wine & Food Festival: Cheerleaders at the Burger Bash, Absolut's Branded Lounge
|
 | The New York City Wine & Food Festival's crowded Burger Bash
Photo: Marina Senra for BizBash |
|
Here's one more look at the attractions at the New York City Wine & Food Festival this past weekend.
Packing in 120 events over its four-day run, the second annual festival attracted more than the 38,000 attendees. Among the events that took place between Thursday and Sunday, the gatherings hosted by Food Network talent—including Rachael Ray's Burger Bash and Giada Delaurentiis's Meatball Madness—sold out first, followed swiftly by culinary demonstrations and talks held at the TimesCenter. At one point, the organizers, led by festival founder Lee Brian Schrager and the production team from Karlitz & Company, opted to expand Saturday night's dessert party, Sweet, to accommodate the surge in demand. Originally planned for 1,050 guests at La.venue, the event annexed the adjacent Waterfront to make room for an extra 350.
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits, Food Network, Food Bank of New York, Share Our Strength, Food & Wine Magazine, Travel & Leisure magazine |
 |
| EVENT REPORT 10.12.09 3:58 PM |
|
Second Wine & Food Festival Fills New York With 120 Events
|
 | The scene at the New York Wine & Food Festival
Photo: John Minchillo for Bizbash |
|
Last October, the first New York City Wine & Food Festival made a big splash, attracting more than 38,000 attendees at 87 events and raising more than $1 million for the Food Bank for New York City and Share Our Strength. For the second round, which started Thursday and ran through Sunday night, organizers expanded the number of events to 120, but many of the evening programs like the Burger Bash sold out in June, faster than last year. The brainchild of Lee Brian Schrager, director of special events for Southern Wine & Spirits and founder of the South Beach Wine & Food Festival, the four-day series was produced by a team from Karlitz & Company, led by consulting executive producer Caryl Chinn and festival executive producer Kate Williams.
To capture a bigger audience this year, the planners focused on creating a wide array of choices, from affordable options like the $10 activity events for kids and $35 culinary demos with the likes of Martha Stewart and Rocco DiSpirito to pricier tickets for gatherings like the $150 Grand Tasting on Pier 54 and a $400 meal with Alain Ducasse as part of a dinner series from the James Beard Foundation. The team also wanted personalities from title sponsor Food Network front and center.
"The network has brought food into everyone's home, and even kids are watching it. My seven-year-old niece and nephew are watching the Food Network. We didn't have that when I was young—it was Julia Child and the Galloping Gourmet," Schrager said, explaining why stars like Paula Deen and Guy Fieri appeal to a more than just foodies. Chinn agreed: "New York's a challenging market—it's a very savvy market that's saturated with food events, so you don't want the same old same old. I think our niche is Food Network talent and some of these new and fun formats like an all-meatball tasting or an all-dessert tasting."
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits, Food Network, Food Bank of New York, Share Our Strength, Food & Wine Magazine, Travel & Leisure magazine |
|
| FROM THE EDITORS 10.12.09 1:10 PM |
|
At BizBash Hors d'Oeuvres House, Guests Sample Canapés, Cocktails
|
 | The BizBash Hors d'Oeuvres House at Skylight West
Photo: Marina Senra for BizBash |
|
On Thursday night, four local caterers showed off their latest appetizers at the BizBash Hors d'Oeuvres House, part of the New York City Wine & Food Festival. The two-hour cocktail party, held at Skylight West, drew about 400 people.
On the venue's sixth floor, Diane Gordon Catering (formerly Entertaining Ideas), Taste Caterers, Thomas Preti Caterers, and Sonnier & Castle served two hors d'oeuvres each at sleek white tasting stations. Attendees moved from station to station (and back again), devouring tray after tray of bite-sized food. Hors d'oeuvres included Taste's braised short rib soft tacos with Manchego and tomato relish and Sonnier & Castle's seared beef sirloin with Danish blue cheese, walnut, watercress, and apple. Other bites were influenced by the change of seasons, including Diane Gordon's autumn vegetable risotto canapes and Thomas Preti's chicken-apple sausage corn dogs with apple cider mustard.
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits |
|
 |
|
| NEWS 10.07.09 3:44 PM |
|
Wine & Food Festival's Second Outing to Include Zac Posen, Frank Bruni, and Big Events With Food Network Stars
|
 | The packed Burger Bash event at last year's New York City Wine & Food Festival
Photo: Jessica Torossian for BizBash |
|
The second New York City Wine & Food Festival opens tomorrow, and this year the massive outing dreamed up by Lee Brian Schrager is bigger and more diverse. Aside from the bevy of local chefs—Daniel Boulud, Andrew Carmellini, Scott Conant, Tom Colicchio, and David Chang among them—hosting dinners, panels, and demonstrations, the four-day food-focused series will also include a number of new events and the participation of fashion designer Zac Posen, former New York Times restaurant critic Frank Bruni, and former President Bill Clinton.
To accommodate more culinary talent from title sponsor the Food Network, the festival's producers added two big parties to the weekend program. On Thursday night, Tyler Florence joins the folks from Thrillist at the Standard hotel for a bacon and blues-themed shindig, Paula Deen will host a Southern-style food showcase Saturday evening at Hill Country, and Giada De Laurentiis will highlight her Italian roots with a Sunday night gathering dubbed Meatball Madness. Rachael Ray, who also hosts one of the festival's biggest attractions—the Friday-night Burger Bash at Brooklyn's Tobacco Warehouse—will introduce the first Weight Watchers-sponsored Fun and Fit in the City with Clinton and Dr. Mehmet Oz at the Harlem Children's Zone on Saturday morning.
MORE >>
RELATED TOPICS
Southern Wine & Spirits, New York City Wine & Food Festival, Food Network, Food & Wine Magazine, Travel & Leisure magazine, Food Bank of New York, Share Our Strength, James Beard Foundation |
|
| NEWS 04.28.09 8:00 AM |
|
Lineup Announced for Second New York City Wine & Food Festival
|
 | Sweet, part of last year's New York City Wine & Food Festival
Photo: Jessica Torossian for BizBash |
|
Last year, Lee Brian Schrager, founder and director of the South Beach Wine & Food Festival, brought his popular foodie outing to New York for the first time. This year, Schrager plans to bring it back, and yesterday announced an event schedule and roster of activities that includes the return of big ticketed events, some new additions, and the presence of many celebrated chefs.
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits, Food Network, Food & Wine Magazine, Travel & Leisure magazine, Food Bank of New York, Share Our Strength |
|
| BEST OF 2008 11.24.08 8:00 AM |
|
Food Chain
|
 | Lee Brian Schrager
Photo: Seth Browarnik |
|
Lee Brian Schrager, director of special events and media relations at Southern Wine & Spirits, is the founder of the South Beach Wine & Food Festival, which in February drew more than 40,000 attendees and 100 chefs, and raised more than $1.7 million for the School of Hospitality and Tourism Management at Florida International University. This fall he launched the New York City Wine & Food Festival, which put 18,000 tickets on sale for more than 50 events at more than 10 different sites over Columbus Day weekend (October 9 to October 12), with proceeds going to the Food Bank for New York City and Share Our Strength.
What was the biggest challenge?
Just finding the locations probably took us one year—getting the right backdrop is very, very important, as it’s what makes South Beach. I see the meatpacking district as the nucleus of the [New York] festival. We wanted the festival to be grassroots, local, and to make the meatpacking district come alive that weekend. It’s important to know that we’re not bringing South Beach to New York; we’re not looking to replicate or duplicate what we do down there … and we’re not taking anything for granted. We’re building the events around the venues, not the other way around.
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits, South Beach Wine & Food Festival |
|
|
|
|
| EVENT REPORT 10.13.08 1:53 PM |
|
Wine & Food Fest Mixes Edible and Musical Offerings
|
 | The New York City Wine & Food Festival's Meatpacking Uncorked
Photo: Jessica Torossian for BizBash |
|
The first New York City Wine & Food Festival this weekend filled the meatpacking district—and some other areas—with celebrated chefs and foodies for a four-day celebration of all things culinary. Led by Lee Schrager, director of special events for Southern Wine & Spirits and founder of the South Beach Wine & Food Festival, this Northeast series was produced by Karlitz & Company and benefited the Food Bank for New York City and Share Our Strength.
Covering a variety of topics, the weekend-long fair included more than 70 individual seminars, panel discussions, food demonstrations, cooking classes, and large-scale tasting parties. And even with food squarely center stage, the biggest events of the festival—Burger Bash, Sweet, Chelsea Market After Dark, and Midnight Music and Munchies—also provided musical entertainment, from DJs and roaming performers in elaborate costumes to a coffee psychic and an appearance from Tom Colicchio singing and strumming a guitar.
MORE >>
RELATED TOPICS
New York City Wine & Food Festival, Southern Wine & Spirits, Food Network, Food & Wine Magazine, Travel & Leisure magazine, Share Our Strength, Food Bank of New York, MGM Grand at Foxwoods, DailyCandy, Ferrero, Perrier, Absolut, Target |
|
| NEWS 04.17.08 10:10 AM |
|
Food Network Festival Set for the Fall
|
Southern Wine & Spirits of New York announced plans this week to host the first-ever Food Network New York City Wine & Food Festival. Presented by Food & Wine magazine and the Food Network, the three-day event will be held in the meatpacking district over Columbus Day weekend, October 10 to 12.
The event is a spin-off of the Food Network South Beach Wine & Food Festival, which has taken place in Miami for the past eight years. Founder and director Lee Brian Schrager chose New York as host of the new festival as it is “home to some of the best restaurants and chefs in the world,” said Robin Insley, the event's publicist.
MORE >>
RELATED TOPICS
Food Network, Food & Wine Magazine, Southern Wine & Spirits |
|
| EVENT REPORT 11.20.07 4:05 PM |
|
Dessert Party Kicks Off New Food Fest
|
 | The Food Network placed mobiles over its cocktail areas.
Photo: BizBash |
|
Fifteen hundred guests descended upon the Waterfront last Friday for a whole lot of sugary goodness. To mark the coming debut of the New York City Wine & Food Festival (to be held next fall), a massive dessert party dubbed "Sweet" lured members of the public who paid $200 a ticket to sample desserts from some of the city's top restaurants (Jean-Georges, Per Se, Bouchon Bakery, Le Bernardin, WD-50, and A Voce among them) and an array of wines from producers like Ste. Michelle, Mionetto, Francis Ford Coppola, and Lorraine Bracco.
MORE >>
RELATED TOPICS
Food Network, Food & Wine Magazine, Ferrero Rocher, Target, Southern Wine & Spirits, Share Our Strength, Food Bank of New York |
|
|
