BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Syndicate

Q & A 09.13.07 4:53 PM

Meet One of Fashion Week's Busiest Producers

Photo: Courtesy of Tom Palmer

Tom Palmer heads up the production department of New York-based marketing and PR firm Syndicate. Previously a production coordinator with Bureau Betak, and before that, an assistant in Calvin Klein's marketing and advertising departments, Palmer was named Syndicate's vice president and director of production earlier this year. Starting with the Trovata show last Tuesday night, his busy week included working on the off-site shows for Vena Cava, Katy Rodriguez, Alexander Wang, and 3.1 Philip Lim.

From a production standpoint, how do you feel fashion shows have changed?
Well, what hasn't changed is the passion these designers have for production design. There's always a big push for innovative and unusual venues and decor concepts, and I hope that never changes.

As resources grow with each passing show season, we add more creature comforts for show guests and backstage creative teams, making for a more well-rounded event. The working relationships also become more efficient as we leverage each other's strengths and develop vendor partnerships.

Do you think more designers are moving away from the tents?
No, I don't see some big trend moving away from the tents. The tents provide a great blank-slate format through which a designer can show his or her collection in a crisp, logistically streamlined environment. Off-site venues offer more creative freedom to make a specific statement with the production design. It really depends on an individual designer's needs, season by season, to know which path is best. MORE >>

Fashion Week, Syndicate, Philip Lim, Trovata, Katy Rodriguez, Alexander Wang, Vena Cava