| NEWS 03.18.09 11:10 AM |
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In The News: Morbid Stunt Spooks London Locals, Top Model Fails to File Proper Permits
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Guerrilla Stunt for Video Game Alarms London: The marketing team behind the U.K. launch of Capcom video game Resident Evil 5 recently caused a stir with a scavenger hunt promotion that scared Londoners into calling the police. After scattering hundreds of realistic-looking body parts and decapitated heads around the city, organizers told participants to gather as many as they could find for a chance to win a trip to Africa. Unfortunately—or fortunately, considering the many news outlets that picked up the story—producers didn't count on how the authenticity would affect those not in the know. [BrandFreak]
The New Yorker Downsizes Conference: Planners of the second New Yorker Innovation Conference have decided to take a step back from this year's event. The two-day $1,200-a-head conference, which was to be held at the InterActiveCorp. building, is out the window, replaced by a much cheaper one-day summit. The more modest price of $350 will give guests a perspective on President Obama's first 100 days in office, with speeches by Malcolm Gladwell and Howard Dean. [WWD]
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Capcom, The New Yorker, America's Next Top Model, MTV, MTV Movie Awards |
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| TOP 100 EVENTS 02.16.09 8:00 AM |
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New York's Top Media Events 2009
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 | National Magazine Awards
Photo: Steve Friedman © 2008 |
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1. National Magazine Awards
National Geographic took home three awards, including a prize for general excellence, at the 2008 Ellies, presented by the American Society of Magazine Editors. The ceremony at Jazz at Lincoln Center drew 1,000 guests, and finalists were feted the night before with a reception at the New York Public Library. The 2009 awards will be distributed April 30.
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New York's Top 100 Events, American Society of Magazine Editors, National Book Foundation, Time Magazine, The New Yorker, New York Women in Communications, Magazine Publishers of America, University of Georgia, Literacy Partners, PEN American Center |
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| NEWS 12.09.08 3:06 PM |
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Media Outlets See Obstacles to Hosting Inauguration Events
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With six weeks to go before President-elect Barack Obama takes the oath of office, many media outlets are still tentative about hosting inaugural events. Faced with a flock of challenges—a poor economy, competition for venues, guests, and attention—some potential hosts who once considered throwing their brands into the mix have either opted out or are still unsure, though MTV, CNN, and the Huffington Post continue to move forward with party plans.
"There are two factors making corporations leery to do a big name-in-lights program, one being the economy," said Elizabeth Baker Keffer, vice president of The Atlantic and president of events division Atlantic Live. "Even if you have the money to host a big event, the optics of doing something lavish are not good. The second factor is the many congressional guidelines to hosting events in town. Non-Washington companies need to make sure they are compliant with the congressional guidelines."
During the past couple weeks, event and PR staffers at several publications reported ongoing discussions about whether or not to host something. Some are still mulling: "We're undecided," Vanity Fair public relations director Beth Kseniak said yesterday. Meanwhile, at Condé Nast sibling The New Yorker, special events director Melissa Meyer said the business side is currently discussing plans to entertain clients in some way. As of now, the editorial side of the magazine is not planning anything.
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Inauguration 2009, Vanity Fair, The New Yorker, Condé Nast, CNN, MTV, Huffington Post, Niche Media, The Atlantic, OK Magazine |
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| TED KRUCKEL 10.08.08 4:29 PM |
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The New Yorker Festival Was Mostly Just What You'd Expect
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 | The New Yorker Festival's pedi cabs
Photo: Startraks |
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In case you haven’t heard, the first step toward recovery is admitting you have a problem. So here goes: As far as the performing arts are concerned, I am a philistine.
I’ve fought this compulsion privately for years, and now I’m out and proud with it. I went to opening night at the American Ballet Theatre for years, staying through the entire performance (well, only because board member Muffie Potter Aston told me that the board made specific pleas to members not to leave during the show because it’s disheartening to the troupe). I toiled on committees for the New York Public Library and Cooper-Hewitt Museum for years, hosting little cocktail parties, organizing ticket buyers, and worst of all, attending meetings.
I gave up going to the theater because no one would attend with me anymore due to the snoring. The last musical I enjoyed was Sweeney Todd. My friend Bernadette could be counted on to fax me the libretto of just about any opera performance I took in, but I don’t think I could make it through three acts today.
Remember going to the Angelika and sitting through a three-hour French movie about a sad, abused, but ultimately honorable pregnant maid? Yep, me too. But these days I get up and leave the cinema as soon as I can predict the ending—which inevitably occurs about 40 to 45 minutes into the run time.
But I can still read. So I thought, “Maybe the New Yorker Festival is for me.”
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The New Yorker, The New Yorker Festival, Condé Nast, Malcolm Gladwell, Lillian Ross, Westin, Clint Eastwood, Tommy Lee Jones |
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| ASK BIZBASH 07.09.08 9:00 AM |
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How Do You Welcome Out-of-Towners?
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 | NYC & Company's visitors center.
Photo: Tara Greenwald for BizBash |
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Whether it’s a C.E.O. or hundreds of attendees coming to New York, a little local hospitality is always appreciated. Here are ways to thank people for coming, entertain them, or simply help them get oriented.
In April, Teachers of English to Speakers of Other Languages held its annual convention in New York, drawing 9,300 people from more than 120 countries. Lisa Dyson, the organization’s director of conference services, wanted a designated spot where attendees could get local information. She turned to NYC & Company, the city’s marketing and tourism organization, to set up and staff a welcome station at one of the event’s hotels. “This desk helped attendees with tours, restaurant recommendations, questions about the convention, and general directions on how to get from point A to point B,” she says. “It really helped our attendees out quite a bit to have a knowledgeable person to ask questions of in a very visible location.”
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The New Yorker, American Institute of Certified Public Accountants, Teachers of English to Speakers of Other Languages, NYC & Company |
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| THE SCOUT 05.21.08 9:45 AM |
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New Eco-Friendly Seating Options
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 | Eco-friendly seating from RentQuest
Photo: Courtesy of RentQuest |
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RentQuest recently debuted its Go Green collection, a line of environmentally friendly furniture rentals. The first additions are modular chairs, dining tables, and side tables made from Plyboo, a type of bamboo grown in managed forests in China. Tables seat as many as 12 and rent for $150 each. You can also opt to top them with a clear insert, which allows you to display branded graphics. The chairs ($30 each) can be used individually or linked together to form benches, and the side tables ($20) can also be connected to form backless benches. The pieces are available for rent within the tristate area.
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The New Yorker |
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| TOP 100 EVENTS 02.29.08 2:43 PM |
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New York's Top Media Events 2008
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 | Financial Follies
Photo: Courtesy of the New York Financial Writers Association |
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1. National Magazine Awards
These 42-year-old awards, also known as the Ellies, honor print and online magazine publishing’s best. The American Society of Magazine Editors, its executive director Marlene Kahan, and Columbia University’s Graduate School of Journalism present the awards, which will be held May 1 at Jazz at Lincoln Center. More than 1,000 guests attended the 2007 ceremony, where New York magazine led with five wins.
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New Tork's Top 100 Events, American Society of Magazine Editors, Columbia University, National Book Foundation, New York Women in Communications, Magazine Publishers of America, Literacy Partners, University of Georgia, PEN American Center, The New Yorker, Overseas Press Club, New York Financial Writers Association |
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| EVENT REPORT 10.11.07 12:55 PM |
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Bold Colors and Graphics Brighten New Yorker Festival Dinner
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 | The New Yorker's private dinner setting.
Photo: Digital Diva |
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On the first night of The New Yorker's annual New Yorker Festival last weekend, the magazine entertained advertisers and sponsors at a private dinner for 130 in the Metropolitan Pavilion hosted by publisher Louis Cona. Awash in soft hues of bold colors (some yellows and oranges) and furnished with transparent chairs and tabletops, the affair made a strong visual statement with the combination of a no-frills design and vivid visuals. The New Yorker's special events director, Melissa Meyer, worked with EventQuest to produce the dinner.
The most striking component was a projection, a colorful backdrop that covered an entire wall. Created in-house at EventQuest, the graphics (which included drawings of a dinosaur, a guitar, and a dressmaker's dummy) represented the festival's diverse content, from the talks and musical performances to panels on topics like costume design.
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The New Yorker |
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