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News Archive for Tony Awards

EVENT REPORT 06.09.09 12:22 PM

Tonys Partner With Times Square Alliance for Live Simulcast on Broadway

Crowds at Sunday's Tony simulcast
Photo: Gary Gershof/WireImage

Although organizers obviously can't dole out tickets to the Tony Awards to just anyone, this year they tried to do the next best thing: produce a live simulcast for a packed crowd of over 1,000 in the heart of Times Square Sunday night, just a few blocks away from the show's home at Radio City Music Hall.

The free public screening hosted by CBS TV's Katie McGee included a live airing of the creative arts awards (which were not televised) at 7 p.m., a complete screening of the awards ceremony from 8 p.m. to 11 p.m., and several hundred surprisingly comfortable chairs assembled in and around Duffy Square. All of the action at Radio City played out on the Clear Channel Spectacolor HD screen, rigged with crisp audio for the occasion.

Broadway League executive director Charlotte St. Martin knows theater is often seen as a rarefied art form created for, and consumed by, a small, privileged group. "We do a number of things geared toward changing that impression," she said two days before this year's Tonys, which the League produces in conjunction with the American Theatre Wing. "The primary mission of the Broadway League is to make theater accessible to everyone." MORE >>

Tony Awards, Times Square Alliance

NEWS 06.09.09 11:28 AM

Tonys Offer Discounted Tickets for Those Willing to Spend the Night in the Rain

James Carpinello and Lauren Molina chose the winners.
Photo: Jessica Torossian for BizBash

In an effort to promote the perpetually ratings-challenged Tony Awards on Sunday night, organizers held a student rush lottery at the Times Square Information Center on Thursday, distributing approximately 150 tickets priced at $40 to the winners. The giveaway was modeled after the many Broadway productions that offer rushes, discounted tickets released the day of a performance.

Jake Hirzel, associate general manager of Tony Award Productions, said the student rush event was planned all season. “For a rush, we needed to get it close to the date so it would be rush like. It wouldn’t be appropriate to do a black-tie rush on the day of the ceremony.” The decision made by the American Theatre Wing, the Broadway League, and Tony Awards Productions, “was not a difficult one," Hirzel said. "Radio City Music Hall has nearly 6,000 seats.” MORE >>

Tony Awards, Tonys

EVENT REPORT 06.17.08 1:52 PM

Shiny Baubles and Garden Colors Adorn Rock Center for Tony Gala

The orange and red lighting at the Tonys gala
Photo: Helena You for BizBash

Bejeweled bees adorned the garden-themed after-party for the 62nd annual Tony awards. The shiny critters were among dozens of gem-filled insects, bangles, and baubles that decorated tabletops and centerpieces. Some 1,700 guests arrived at Rockefeller Center’s Rink Bar following the award ceremony at Radio City Music Hall, hosted by Whoopi Goldberg and broadcast live on CBS, with presenters such as Liza Minnelli, Gabriel Byrne, Glenn Close, and John Waters.

White Cherry Entertainment served as executive producers for the three-hour ceremony presented by the Broadway League and the American Theatre Wing, and the team at Tony Awards Productions hired Lawrence Company Events to plan the after-party. MORE >>

Tony Awards, Tonys

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