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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. 3 New Hotel Restaurants for Business Entertaining, Private Groups

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for UPS

COAST TO COAST 06.13.07 11:07 AM

UPS Takes Anniversary Extravaganza Worldwide

Two 53-foot trailers travel to each U.S. city hosting the UPS Centennial Tour.
Photo: Courtesy of the Spark Agency

Launching UPS's anniversary mobile tour, spanning the course of 10 months, took considerable planning. Indeed, while Lori Lemmon, the director of the logistics giant’s centennial program, says actual details have been in the works for two years, company spokesperson Dan McMackin remembers ideas being floated in the late ’90s. “People really anticipated this thing,” he says.

“This thing” ended up as the Centennial Global Tour, a traveling exhibit targeting UPS customers and employees—the first event of its kind for the company. “Our main goal was to achieve employee pride and build customer relationships,” Lemmon says. MORE >>

UPS

Q & A 10.31.06 12:00 AM

Running the Race

Peter Ciaccia is overseeing the ING New York City Marathon for the first time this weekend in his new post as vice president of event development and production technical director at New York Road Runners, the organization that puts on the race. An avid long-distance runner, 53-year-old Ciaccia has been with the organization, which owns and produces the marathon, for six years and has run the event—as in jogging, not producing—twice. He also oversees dozens of half marathons and 5k and 10k races up and down the East Coast throughout the year.

The New York City Marathon is the world’s largest, drawing 37,000 runners and two million spectators. How do you prepare for such an enormous crowd?
The marathon is the biggest single-day sporting event for the city, and we work closely with the New York Police Department and the Department of Transportation (DOT) to make the event run smoothly—if we didn’t have all the city agencies working with us, we couldn’t do it. It’s a massive undertaking for New York, as we’re literally closing down the five boroughs to allow this big street party to happen. MORE >>

New York City Marathon, UPS, Dunkin' Donuts, Coors Light

EVENT INTELLIGENCE 10.03.06 12:00 AM

Roundtable: How Sponsors Choose Events

Tom Crawford is director of partner marketing for a business unit of Motorola and was formerly thecompany’s director of corporate sponsorships/sports marketing, where he oversaw corporate sponsorship strategy and management of global programs. “All sponsorship proposals must be submitted to Motorola via our Web site, www.sponsorwise.com/motorola. I realize properties don’t necessarily like these filtering sites, but it is very important to use because the questions we ask are specific and relevant to our business. In general terms, Motorola would only consider sponsorships if they are broad in size and scope, if they demonstrate our product leadership or expertise in association with the property, and if the property represents the values and attributes of our brand. We are a large company with customers virtually in every market. We use programs of perceived value to our customers that can have impact or be replicated in many markets. Therefore, we rarely execute sponsorships that are too narrow—local fairs, festivals, or one-time, local market events.” MORE >>

Selling Sponsorships, Motorola, Sprint, Courvoisier, Kodak, UPS

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