| EVENT REPORT 09.23.09 3:38 PM |
|
New Technology Partners Beef Up Bon Appétit and Esquire Pop-Ups
|
 | Esquire's SoHo apartment
Photo: Zach DeSart |
|
Monday saw the return of two magazine pop-ups. The third incarnation of the Bon Appétit Supper Club & Café opened its doors at 11 a.m., and in the evening Esquire launched its seventh experiential living space, dubbed Esquire SoHo, with the after-party for Michael Moore's new documentary, Capitalism: A Love Story. In each case, a fresh location offered a change of pace for the pop-ups' look and new technology sponsors added interactive elements for guests.
MORE >>
RELATED TOPICS
Bon Appétit, Condé Nast, Esquire, Hearst Corporation, LG Electronics USA, Buick Lacrosse, Macy's, Lufthansa, Diesel, Hugo Boss, Heineken, Pokerstars.net, Davidoff, Joyful Heart Foundation, Feeding America, Save the Children, VH1 Save the Music Foundation, Byrd Hoffman Watermill Foundation |
 |
| LOCATION SCOUT 10.05.07 10:47 AM |
|
Venues: What Planners Want
|
What do event planners and producers look for in a venue, besides the obvious things like capacity, location, and cost? We recently asked them to tell us—and to share their pet peeves. Here are some of their thoughts:
Bathrooms: "Somehow it seems that the line for the women's room is always twice as long as the men's room, which is precisely why I like venues that have twice as many women's rooms as men's rooms. Furthermore, there should be enough bathrooms so that the lines are minimal, if not negligible. [There is] nothing worse than waiting in line for a restroom at a great party. These are the things that people tend to remember."
—Patti Rego, promotion manager, W magazine
Ceilings: "High ceilings with rigging points allow us to suspend design elements—and people! When a room becomes full of people, the only visible branding is seen overhead, so high ceilings or the ability to raise elements up high are extremely valuable when large numbers attend an event. Another problem is that you cannot project light or video images across a room when guests' heads are interrupting the images."
—Alice Turner, executive vice president, XA, the Experiential Agency
MORE >>
RELATED TOPICS
The Wall Street Journal, VH1, Unilever, W Magazine, People en Espanol, Lower Manhattan Cultural Council, VH1 Save the Music Foundation |
|
 |
|
|
