| EVENT REPORT 05.18.09 3:11 PM |
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People en Espanol Matches Magazine Theme to Venue
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 | Cucu Diamantes's surprise performance at People en Español's Los Mas Bellos party
Photo: Courtesy of People en Espanol |
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This year, for its 14th "Los 50 Más Bellos" event, People en Español shifted its focus from contemporary New York to old Hollywood. The Wednesday-night party, which marked the magazine's annual 50 most beautiful people issue, was held at Times Square's Art Deco Edison Ballroom, a move designed to highlight the motif of this year's issue, which showcases celebrities dressed as stars from the '30s and '40s.
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People en Espanol, Verizon Wireless, Sears, Garnier, Maybelline, Dominican Republic Ministry of Tourism |
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| NEWS 09.04.08 11:29 AM |
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MTV's VMA Weekend: Who's Going Where
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 | Maxim's 2007 VMA party in Las Vegas
Photo: BizBash |
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FROM LOS ANGELES
Of course, MTV has a packed lineup of official events related to its Video Music Awards in town this weekend, but unofficial events also abound. Here, some of the entries on the weekend calendar:
Blender will host an intimate group of about 150 for cocktails and hors d'oeuvres on Saturday at Bardot in Hollywood in honor or nominee Katy Perry. Franki Chan will DJ.
Good Charlotte and the Veronicas will perform, and Samantha Ronson will DJ, at In Touch Weekly's "Icons & Idols" party on Sunday after the awards. The party—sponsored by Tigi Bed Head, Three Olives, and Burger King—will be held at the Chateau Marmont. Vox Entertainment will handle the sound, lighting, and staging for the concert.
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MTV Video Music Awards, MTV, Blender, Verizon Wireless, Pepsi, In Touch Weekly, Bed Head, Good Charlotte, The Veronicas, Gift Suites |
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| NEWS 09.03.08 11:31 AM |
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MTV Blanketing L.A. With Full Slate of VMA Events
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FROM LOS ANGELES
MTV's Video Music Awards are taking over Paramount on Sunday, and the network has planned a bevy of related events around the show, in addition to the many unofficial, unaffiliated hosts also throwing parties and presenting hospitality suites around town this week. Here, a rundown of MTV’s official schedule:
Tonight, 944 magazine will host its two-year anniversary party at the Kress, which will double as MTV's official VMA week bash. Ne-Yo will perform.
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MTV Video Music Awards, MTV, Rhapsody, G.M., Pepsi, Nikon, Verizon Wireless, Lifebeat, 944 Magazine, TAG Records |
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| EVENT REPORT 02.04.08 1:14 PM |
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BlackBerry Launch Recasts IAC Building in Pink Light
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 | The cocktail party's all-pink look
Photo: Alison Whittington for BizBash |
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The Frank Gehry-designed IAC Building opposite Chelsea Piers has become known for the white glow it emits at night. But on Tuesday evening, the lighting from the lobby was a rosier shade. For the launch party of the pink BlackBerry Pearl, more than 150 guests filled the lobby space, which had been made over in pink decor and lighting, for cocktails, nibbles, and a first glimpse of the new smart-phone. (Two days later, BlackBerry launched with a similar event in Los Angeles.) Hosted by Elle's fashion director, Nina Garcia, the Project Runway judge who appears in BlackBerry ads, the mostly female-attended event played with the tagline "Are you confident enough to wear pink?"
BlackBerry maker Research in Motion's director of public relations, Shelly Sofer, and national channel marketing manager Carrie Lepage asked their PR agency, Harrison & Shriftman, to design and produce the event. Leading the production team was Ryan Jordan, who recently devised a pink-and-white setting for the Kira Plastinina press preview.
With two months to plan a directive and deliver a high-end press event to garner media attention, Jordan chose the west Chelsea IAC headquarters for its modern architecture and its unique offering: one of the world's largest indoor high-resolution video walls. At 120 feet long and 11 feet tall, the screen dominates the west side of the lobby, an area that can be rented for events subject to approval. And since few events had taken place in the building, the location was an added draw for the press.
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BlackBerry, Research in Motion, Verizon Wireless |
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| EVENT REPORT 05.30.07 12:06 PM |
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Sponsors Get Prime Spots at People en Español Party
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 | Much like its placement in the issue, Hyundai received plenty of attention, with a two-car display on the red carpet.
Photo: Courtesy of Matthew David Events |
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Despite heavy rain, close to 900 people turned up for People en Español's annual "Los 50 Más Bellos" fete at Splashlight Studios on Wednesday, May 16. Out of the thunderstorm, attendees found a clean space (not too far removed from the venue's main purpose as a photo studio) with minimal decorative elements and large sections devoted to the evening's sponsors. Cara Gorman, associate director of event marketing for People en Español, hired Matthew David Events to produce a look that emulated the first-class lounges found in airports and would provide an appropriate setting to incorporate liquor, cosmetics, technology, and automotive brands.
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People en Espanol, Hyundai, Verizon Wireless, Johnnie Walker, Maybelline, Garnier, American Airlines, Selling Sponsorships |
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