| EVENT REPORT 11.17.09 1:07 PM |
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Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
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 | Models at the fragrance preview for Victoria's Secret Pink
Photo: Justin Jay/Courtesy of Victoria's Secret Beauty |
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A week shy of its annual fashion show, Victoria's Secret lured beauty editors to a preview of the new fragrance collection for its Pink brand with short, prop-heavy presentations and mountains of candy. But instead of the usual show and tell, the Thursday event at the New York office of Limited Brands relied on models, rather than brand representatives, to articulate and embody the concept behind the three scents, Hope Pink, Wish Pink, and Live Pink.
Starting at 9 a.m., the presentation was broken into four one-and-a-half-hour sessions and hosted about 80 editors—roughly 20 per time slot—from publications such as Vogue, Marie Claire, Vanity Fair, and Seventeen. To produce the event and build an appropriate setting in a space typically used as a conference room, Victoria's Secret Beauty director of public relations Allison Greenberg brought in Patrick Martinez of City Iris.
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Victoria's Secret, Limited Brands |
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| EVENT REPORT 04.06.09 9:00 AM |
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Editors at Victoria's Secret Press Event Get Bags Heavy With Swag
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 | The gift-heavy Victoria's Secret beauty event
Photo: Andre Maier |
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Typically gift bags are given as guests are leaving, but at Thursday night's press launch for Victoria's Secret Beauty, attendees received their bags as they entered. Held at the Gabarron Foundation Carriage House Center for the Arts, the early evening cocktail party gathered about 75 beauty editors to introduce them to the new VS Makeup collection, an update on the brand's previous selection of products.
Styled much like the gifting suites that surround major Hollywood award shows, the event provided empty bags and prompted guests to fill them with items like lip gloss and eye shadow and get fitted for free bras, dresses, and swimsuits. To produce a girly, pink-hued look for the night, Allison Greenberg, Victoria's Secret Beauty's director of public relations, recruited designer Jes Gordon of Jes Gordon/ProperFun.
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Victoria's Secret |
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| NEWS 05.22.08 5:39 PM |
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Victoria's Secret Fashion Show Heads to Miami
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 | Last year's televised Victoria's Secret Fashion Show
Photo: BizBash |
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USA Today’s Lifeline Live blog reports that the nomadic Victoria’s Secret Fashion Show is heading to the Fontainbleau Resort in Miami Beach this fall. The show, most recently held at the Kodak Theater in Los Angeles, returns with the stable of familiar models (including Heidi Klum), musical performances, red carpet interviews, and a lot of very elaborate underwear.
2008 marks the seventh show since its television debut in 2001. Victoria’s Secret briefly abandoned the telecast in 2004 in favor of a grassroots campaign called the “Angels Across America Tour” that stopped in New York, Miami, Los Angeles, and Las Vegas. CBS has the rights to air this year’s spectacle. —Michael O'Connell
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Victoria's Secret |
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| EVENT REPORT 02.03.08 5:43 PM |
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Playboy and Victoria's Secret Compete for Super Bowl Saturday-Night Share
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 | Playboy bunny gobos shined on the event's tent.
Photo: Stephanie Fay for BizBash |
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FROM SCOTTSDALE, ARIZ. Last night, longtime Super Bowl weekend party host Playboy found itself going up against a new brand (and considerable competition): Victoria’s Secret. While Sports Illustrated, Fox, and Penthouse were also hosting parties, in addition to concerts by 944 magazine and the Bud Bowl, the general consensus around town was that Playboy and Victoria’s Secret were the tickets to land.
While the two brands' titillating content is similar in genre, the parties themselves were vastly different. Playboy’s 2,000-plus guest list forced the magazine to head outside of town, to the recently relocated Rawhide venue in Chandler, some 25 miles from the resorts and nightclubs of Scottsdale. “At this point, after nine years, we’ve built a rep as the best party on Saturday night, so we have a comfort level that we didn’t have to be in the heart of Scottsdale,” said Playboy division vice president of creative services Donna Tavoso. (She told us about her Arizona venue hunt here.) “And we have experience to back that up—we weren’t in South Beach in Miami, and we were 25 minutes outside of Detroit, and people were waiting in line 90 minutes early in a snowstorm. And that even shocked me.”
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Super Bowl, Playboy, Victoria's Secret, Josh Kelley |
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| NEWS 01.30.08 4:11 PM |
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Super Bowl XLII: Who's Going Where
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FROM SCOTTSDALE, ARIZ. As New York and New England football fans head west, so are the corporate types planning Super Bowl-inspired events. Trading last year's Miami beach locale for a sprawling desert landscape, many planners are calling Arizona a breath of fresh air, with most everyone agreeing that anything is better than Detroit. Here's a rundown of some of the week's biggest to-dos.
Audi is kicking off the week with an invitation-only hole-in-one charity tournament today, with former NFL players and celebrities lining up to win an Audi R8. The auto brand has taken over a nine-acre estate in Arizona's luxe Paradise Valley neighborhood, which will be home to a series of events, including a Kate Hudson-hosted dinner and a Marquis Jet daytime party. Also on-site at the estate is a satellite hub for Los Angeles club Hyde, which will open at 11 p.m. Thursday through Saturday. Relevent's Tony Berger is producing.
Tomorrow, DirecTV stages its second annual Celebrity Beach Bowl, an event that pairs current and former NFLers with celebrities and models in a semi-competitive, semi-comical flag football game. Matt Leinart, Doug Flutie, Pamela Anderson, and David Spade are among the players, with Fall Out Boy performing afterward. The sand-filled event is taking over a corner of the new SouthBridge Waterfront area, which is also home to the bevy of 944 Media goings-on (including nighttime concerts by 50 Cent, Velvet Revolver, and Wyclef Jean, and a less-than-shocking appearance by Paris Hilton).
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Super Bowl, DirecTV, Maxim, Audi, ESPN the Magazine, Sports Illustrated, Playboy, Penthouse, Victoria's Secret |
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| EVENT REPORT 08.15.07 6:25 PM |
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Victoria's Secret Fragrance Party Moves Indoors
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 | The Estate's foyer was decked in purple hues.
Photo: Kevin Mazur/WireImage.com |
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With outdoor summer events, you always need a plan B—or, in the case of the Victoria's Secret Beauty event in Sag Harbor on Friday, a plan C. With a weather forecast calling for unseasonably chilly and wet weather, the brand decided to ditch the rain-proof tents and instead move its event inside.
The relaunch of the lingerie store's extremely popular Secret Garden Collection body care was hosted by two of its models, Karolina Kurkova and Selita Ebanks. To maximize exposure, Kate Foster, the brand's associate vice president of public relations and the event lead, scheduled a day of activities for the models. The date was chosen because Victoria's Secret C.E.O. Sharon Turney was scheduled to ring the bell at the New York Stock Exchange. So after appearances on local morning shows, the two models joined her downtown before heading to photo ops at the company's flagship in Herald Square and heliports in the city and in the Hamptons.
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Victoria's Secret, Weather Problems |
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