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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. 3 New Hotel Restaurants for Business Entertaining, Private Groups

6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

7. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. 8 Handy Gifts for Meeting Attendees

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Work Out

BEST OF 2008 11.24.08 8:00 AM

Scripting Reality

Valerie Brown
Photo: Brad DeCecco for BizBash

In television, like fashion, you’re either in or you’re out, and staying relevant in the still-evolving medium is not as easy as it once was. Internal marketers need to approach their existing and potential audiences from every direction, and for Bravo director of digital marketing and events Valerie Brown, that task hinges on creating signature moments to herald the premieres of new and existing series.

First in a Series: Brown joined the network in 2004, on the eve of an extensive rebranding initiative. That effort included the launch of Project Runway, the ﬁrst series she worked on closely, collaborating with producers Magical Elves and IMG Fashion to run the front of the house for the contestants’ Bryant Park fashion shows. In the four years since, Bravo has grown each year, posting record ratings in 2007 and then again in the second quarter of 2008.

Expanding Lineup: Brown became team director in 2006, working with Bravo senior vice president of marketing Ellen Stone. She recently produced a competition to ﬁnd a new cast member for gym reality show Work Out, a dating advice seminar with the star of The Millionaire Matchmaker, and dance classes at Crunch gyms nationwide to promote Step It Up and Dance. “As you grow, budgets become more accessible, but at the same time, you have to maintain proﬁtability,” says Brown. “We pick anchor events to invest in and to put on a large platform. When you have the breadth of programming we have, you have to make strategic decisions.” MORE >>

Bravo, Project Runway, Work Out, Millionaire Matchmaker, Step It Up and Dance, Shear Genius, Top Chef