| WHO'S DOING WHAT 03.28.08 4:30 PM |
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| Rodale Promotes Event Strategist Pool to Vice President |
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Rodale vice president of sports marketing and events Bouker Pool
Photo: Joanna Totolici for BizBash |
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After serving as sports marketing director at Rodale for two years, Bouker Pool was promoted to vice president of the marketing division in mid-March. One of our 2007 Event Strategists of the Year, Pool—who previously founded a sports marketing and sponsorship practice called Podion Sponsorship Group in Colorado—will continue to oversee the 7,500-plus annual sponsorship events with Rodale magazines Bicycling, Mountain Bike, Running Times, and Runner’s World through the Race and Event Series program, with plans to add more events that align with other Rodale brands.
“In my new role, I will be taking the success we initially created using our sports titles,” Pool said, “and will build similar assets for the other brands we represent, [like] Men's Health, Women's Health, and Prevention, as well as bringing all of our assets to large corporate marketing programs.” A triathlete currently training for this summer’s St. Croix and Lake Placid Ironman competitions, Pool said he couldn’t choose a favorite Rodale publication but is currently enjoying Best Life.
Another member of the Sports Marketing & Events group, Paul Collins, has been named director after serving two years as manager. Prior to coming to Rodale, Collins worked as national accounts director at Gen-A Media & Marketing, developing print, online, and strategic marketing campaigns for clients such as Nike and Land Rover. In his new role, Collins, who competed in the 1996 and 2000 Olympic trials for road cycling, will lead sales initiatives and continue supervising top event accounts such as Nissan, Powerbar, and Gatorade.
—Lauren Matison
RELATED TOPICS
Rodale, Event Strategists of the Year, Men's Health, Runner's World, Women's Health, Prevention, Mountain Bike, Running Times, Best Life
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