| EVENT REPORT 04.25.08 12:53 PM |
PRINT | SEND TO A FRIEND |
|
| April Shower |
| The cast of Universal Studios' Baby Mama (and a slew of other comedians) celebrated the birth of this year's Tribeca Film Festival with a premiere party shower at MoMA. |
|
| The Tribeca Film Festival went into full swing Wednesday night with the world-premiere screening of the new Tina Fey vehicle Baby Mama. After the film showed at the Ziegfeld Theater, Universal held a party just down 54th Street at the Museum of Modern Art. Faye Dunaway, Danica Patrick, Seth Green, and more Saturday Night Live and 30 Rock cast members than you could think of were among the 1,300 in attendance. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Many guests spilled out into the extra seating area in MoMA's sculpture garden.
Photo: Jeff Thomas/Image Capture |
|
|
 | The tables featured ceramic baby-shower-themed containers stuffed with pastel spring flowers.
Photo: Jeff Thomas/Image Capture |
|
|
 | A display of large alphabet blocks and teddy bears stood at the 54th Street entrance.
Photo: Jeff Thomas/Image Capture |
|
|
 | Some guests ran off with teddy bears as makeshift souvenirs.
Photo: Jeff Thomas/Image Capture |
|
|
|
|
|
|
In the film, Amy Poehler’s character hires out her womb to an infertile Fey, so Hollace Davids, senior vice president of special projects at Universal Pictures Marketing, worked with Jhada of New York to create with a maternity-themed party. Gender-neutral yellow tablecloths cloaked the first two floors of MoMA and much of the sculpture garden, while pink and baby-blue teddy bears (which many guests swiped as makeshift souvenirs) sat at the entrance and accented the tables. The colossal floral arrangements and silver tea sets at the coffee tables further assisted the night in looking like the world’s largest baby shower.
Caterer Abigail Kirsch provided a straightforward buffet for the guests, but the most noteworthy items on the menu were the lowbrow touches that alluded to Poehler’s character's tastes in the film. Fanned-out sleeves of Pringles stretched across each of the bars, and when the dessert trays came out around 10:30 p.m., the little cakes and shot glasses of pudding sat beside individually wrapped Twinkies, Ring Dings, Devil Dogs, and a host of other gas-station treats.
Baby Mama was just one of a few large premiere parties on deck at this year’s Tribeca Film Festival. Another big studio release will close out the festival when Speed Racer sees its New York premiere on Saturday, May 3.
—Michael O'Connell
RELATED TOPICS
Tribeca Film Festival, Baby Mama, Universal Pictures
MORE EVENT REPORT STORIES
Hosiery Preview Styles Vignettes After Vargas Pinups
Continental Marks New Partnership and Aircraft With Dramatic Kabuki Drop
Health Initiative Rethinks Halloween With Woodland Scenery, Interactive Performances
Library Lions Takes a Page From Venue With Paper Decor
Mary Kate and Ashley Olsen Launch New J.C. Penney Collection With Mobile Store
MORE STORIES ABOUT TRIBECA FILM FESTIVAL
Careful Spending and Energetic Staffing Net (Nearly) a Million for Sloan-Kettering
New Tribeca Film Festival Sponsor DirecTV Debuts With 2009 Media Lounge
Fewer Films and Renewed Community Focus Define 2009 Tribeca Film Festival
MORE STORIES ABOUT UNIVERSAL PICTURES
Green Leaders: Setting an Example
The Express Gets a Hometown Premiere in Syracuse (With Help From Visiting Vendors)
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Manhattan Steamboat Company
Recognized by corporate event planners as a top entertaining venue in New York Harbor, the newly-built yacht Noa Danielle offers corporate groups unique private voyages in New York Harbor for as many as 49 guests. Since its launch, the yacht has held numerous C.E.O. dinners, executive board meetings, and deal-closing celebrations. More >>
EMAIL THIS RESOURCE |
|
BizBash SCHED*
BizBash SCHED* is the leading provider of interactive event calendars, personal agenda builders, social networking, and communication tools for conferences, meetings, and festivals. BizBash SCHED* makes it easy for planners to publish detailed session information and keep attendees up to date. More >>
EMAIL THIS RESOURCE |
|
byDavid Inc.
byDavid Staffing & Events is a boutique, high-end, hospitality staffing, promotional modeling, and event management firm based in New York City. They provide elite staff who are trained to detail perfection on each and every event. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
