| EVENT REPORT 06.05.08 1:12 PM |
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| Showtime at the Apollo |
| To accommodate the large crowd of guests at its spring benefit, the Apollo Theater Foundation kept the design of its after-party simple, with an open layout and supper-club-like motif. |
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The Apollo Theater Foundation seems to have no problem drawing numbers for its big annual fund-raiser—more than 1,000 people turned up at the historic Harlem theater for its spring benefit on Monday, and the not-for-profit raised an estimated $1.2 million. And while a crowd that large can squeeze into the Apollo Theater, making room for all those people in an adjacent tent for the after-party was more of a challenge.
Last year, the interior of the after-party tent was modeled after 1940s supper clubs, and this year, the event's designer, Scott Tucker of ISC Design Concepts, worked with a similar format, albeit leaving plenty of room for guests to move around. Keeping the palette simple, bronze drapes hid most of the tent's architectural components, while white furnishings and modest decor gave the illusion of space. |
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PHOTO GALLERY |
 | Placing dinner tables in the front section of the tent kept the rest of the space clear for moving around.
Photo: Jessica Torossian for BizBash |
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 | ISC Design Concepts kept the light sources hidden—much of the furniture was illuminated from within.
Photo: Jessica Torossian for BizBash |
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 | The outdoor lounge, carpeted with Astroturf, held more glowing furniture.
Photo: Jessica Torossian for BizBash |
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 | To incorporate logos from the night's sponsors, the planning team used large prints that mimicked the invitation and placed them in baroque-style frames.
Photo: Jessica Torossian for BizBash |
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 | Smokey Robinson was inducted into the Apollo Legends Hall of Fame and spoke about his memories of performing at the theater.
Photo: Jessica Torossian for BizBash |
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 | Earth, Wind & Fire ended the night with a rousing performance of hits like "That's the Way of the World,""September," and "Shining Star."
Photo: Jessica Torossian for BizBash |
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A limited number of seating areas lined the perimeter, and the buffet-style food stations from Great Performances kept the masses mobile. New this year was an outdoor section styled like a garden patio with a wooden fence enclosure, mahogany bamboo furniture from Tucker's furniture company Raunjiba, and Astroturf flooring.
Using the design of the invitation as a springboard, Tucker incorporated branding from some of the event's key sponsors with framed, Warhol-esque images. Dotted along the walls, white baroque-style frames held colorful, 40- by 60-inch prints of the night's honorees, as well as brand images from Belvedere Vodka and Time Warner.
Planned by Adrienne Edwards, vice president for development for the Apollo Theater Foundation, the event saw Verizon honored with a corporate award and Pauletta and Denzel Washington presented with the Ruby Dee & Ossie Davis Arts and Humanitarian Award, as well as Smokey Robinson inducted into the Apollo Legends Hall of Fame. The show was produced by Ron Weitzner and the team from the Apollo, with presenters including host Wanda Sykes, Janet Jackson, Nickolas Ashford, and Valerie Simpson. JoSunJari—a sibling trio of string musicians—Nnenna Freelon, India.Arie, and Earth, Wind & Fire performed. As with many award shows, the program ran a little later than expected, but nobody seemed to mind—the entire audience joined Robinson and the Washingtons in grooving along to the music by Earth, Wind & Fire.
—Anna Sekula
RELATED TOPICS
Apollo Theater Foundation, Time Warner, American Airlines, Belvedere Vodka, Coca-Cola, Empire BlueCross BlueShield, Hearst Corporation, Skadden Arps Slate Meagher & Flom LLP & Affiliates, TV One, Verizon, W New York
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