| THE SCOUT 07.14.08 5:39 PM |
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| These recent invitations used new technology, eco-friendly materials, and flat-out fancy designs to get attention. |
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PHOTO GALLERY |
 | A Techie Gimmick For Bloomberg LP's White House Correspondents' Dinner after-party, a credit-card-size device was created by the company and Antenna Design. After a recipient applied his or her fingerprint to a built-in scanner, a digital screen revealed the details—but only to the person with that print.
Photo: Nick Ferrari for Bizbash |
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 | Beauty in the Details Cosmopolitan TV Canada announced its launch in Toronto with a tube of lipstick designed and manufactured by Zig Inc. It contained a rolled-up scroll of pink paper with the event details.
Photo: Nick Ferrari for Bizbash |
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 | A Fanciful Folder For Citymeals-on-Wheels' benefit in New York, invites came in the form of a four-panel menu with pockets for information, designed by the Rockwell Group and manufactured by TanaSeybert.
Photo: Nick Ferrari for Bizbash |
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 | A New Take on Recycling Harrison & Shriftman worked with Fête to create a flower-seed-laced invitation for the eco-friendly Smart ForTwo car debut in New York. The envelope gave instructions for planting the card, which naturally decomposes in soil.
Photo: Nick Ferrari for Bizbash |
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 | A Frame of Reference For the Heroes Foundation's Chill Out fund-raiser in Dallas, Marc Friedland of Creative Intelligence Inc. designed a white patent-vinyl sheet hand-sewn with clear filament and suspended in the center of a sleek acrylic frame.
Photo: Nick Ferrari for Bizbash |
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 | A Multimedia Approach For the opening of the Water Club hotel in Atlantic City, select invitees received iPods preloaded with a virtual tour of the property, and a customized playlist by El Records. SK+G, a Las Vegas-based ad agency, designed and manufactured the invitation.
Photo: Nick Ferrari for Bizbash |
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—Lisa Cericola & Mark Mavrigian
RELATED TOPICS
Bloomberg, Cointreau, Dita Von Teese, Cosmopolitan magazine, Citymeals-on-Wheels, Smart USA, Going Green, Heroes Foundation
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