BizBash New York
BizBash New York
     ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS   |  
GOOGLE TRANSLATE
  • English
  • catalā
  • Dansk
  • Deutsch
  • Espaņol
  • suomi
  • Franįais
  • hrvatski
  • Indonesia
  • Italiano
  • latviešu
  • Nederlands
  • norsk
  • Polski
  • Portuguęs
  • Svenska
  • Filipino
EVENT REPORT   06.27.08 12:17 PM PRINT | SEND TO A FRIEND |
Park Places
This year's Friends of the High Line benefit revived 2007's concept of cocktails at the IAC Building, followed by dinner in three colorful rooms across the street.
Since 2001, Friends of the High Line, the nonprofit organization that spearheads the effort to transform an mile-long-plus stretch of abandoned elevated train tracks on the city's West Side into a public park, has staged an annual benefit to raise funds for the civic project. As was the case in 2007, the evening included cocktails at the IAC Building and dinner at the David Zwirner Gallery across the street, but this time the event featured at least one major change: The High Line will be open for visitors before the year ends. "It's beyond my wildest dreams," said Joshua David, co-founder of the organization.
CONTINUED >

PHOTO GALLERY

Hand-painted butterflies made of feathers hung over guests in the gold room. - Photo: Emily Gilbert for BizBash
Hand-painted butterflies made of feathers hung over guests in the gold room.
Photo: Emily Gilbert for BizBash
Some of the evening's 700 guests dined under floral clouds in the sky room. - Photo: Emily Gilbert for BizBash
Some of the evening's 700 guests dined under floral clouds in the sky room.
Photo: Emily Gilbert for BizBash
The block-long video wall in the IAC Building displayed both images of the High Line and sponsors' logos. The venue recently began booking third-party events.  - Photo: Emily Gilbert for BizBash
The block-long video wall in the IAC Building displayed both images of the High Line and sponsors' logos. The venue recently began booking third-party events. 
Photo: Emily Gilbert for BizBash
Plants native to the High Line, such as moss, ferns, and herbs, surrounded sections of train rails in centerpieces.  - Photo: Emily Gilbert for BizBash
Plants native to the High Line, such as moss, ferns, and herbs, surrounded sections of train rails in centerpieces. 
Photo: Emily Gilbert for BizBash
Color-coded entryways aided guests in finding their dinner space.  - Photo: Emily Gilbert for BizBash
Color-coded entryways aided guests in finding their dinner space. 
Photo: Emily Gilbert for BizBash
Photos of supporters and the High Line covered a wall on the closed-off street between the event's two venues.  - Photo: Emily Gilbert for BizBash
Photos of supporters and the High Line covered a wall on the closed-off street between the event's two venues. 
Photo: Emily Gilbert for BizBash
The dinner's first course included ruby and gold beet parfait with goat cheese and a salad of shoots and micro herbs. - Photo: Emily Gilbert for BizBash
The dinner's first course included ruby and gold beet parfait with goat cheese and a salad of shoots and micro herbs.

Photo: Emily Gilbert for BizBash
Fabric in shades of green helped create intimate dining spaces in the emerald dinner room.  - Photo: Emily Gilbert for BizBash
Fabric in shades of green helped create intimate dining spaces in the emerald dinner room.

Photo: Emily Gilbert for BizBash
Guests received limited edition copies of Designing the High Line, which included the final plans for sections one and two of the project, revealed that night.  - Photo: Emily Gilbert for BizBash
Guests received limited edition copies of Designing the High Line, which included the final plans for sections one and two of the project, revealed that night. 
Photo: Emily Gilbert for BizBash
The benefit raised more than $2.4 million for the nonprofit. - Photo: Emily Gilbert for BizBash
The benefit raised more than $2.4 million for the nonprofit.
Photo: Emily Gilbert for BizBash
   
Friends of the High Line Summer Benefit

Audio At Zwirner Gallery Wall Street Productions
Audiovisual Production At IAC Building Warren Z Productions
Catering Bite
Design, Production, Flowers Van Wyck & Van Wyck
Lighting Bentley Meeker Lighting & Staging
Portable Restrooms Rent-Ahead LLC
Venue The IAC Building

The evening celebrated the unveiling of the plans for sections one and two of the High Line Park, and honored donors Hermine Riegerl Heller and David Heller and Sukey and Mike Novogratz, whose support helped make the High Line's 10th Avenue Overlook a reality. "[The overlook] was one of our favorite features, and unless we found private funds to have it built, it wouldn't have happened," said David. "They came forward with the funding we needed to make it possible."

Van Wyck & Van Wyck returned to design the decor, a job it has handled since 2001. (Co-owner Bronson van Wyck is a Friends of the High Line board member.) As it did last year, the company created three different environments in the connected cavernous spaces of the Zwirner Gallery. A  room decorated in gold had strands of mirrored discs and hand-painted butterflies made of feathers suspended from the ceiling, while almost 1,000 yards of green silk and chiffon hovered over, and around guests in the emerald room. In the room inspired by the sky, attendees dined under clouds of baby's breath and hydrangea. Lighting in matching hues from Bentley Meeker warmed the bare walls of the gallery spaces. 

While the centerpieces at the 2007 benefit included found objects  from the High Line tracks, this year's tabletops featured salvaged pieces of the rails themselves, surrounded by plant specimens representative of species which grow on the tracks, housed in plexiglass boxes. These terrariums also functioned as the surface on which the "linear" (i.e., family-style) dinner was served. "Often, tables don't sit down at the same time. It's very hard for a caterer: When do you serve?" Van Wyck said. "This way people can start eating, or people can enjoy the sunset and cocktails. There were whole tables that didn't come in until 9 p.m."

After the meal, many guests lingered on the closed-off street between the two event spaces, eating sweets served from caterer Bite's ice cream carts. "I left at 11:45 and people were still there, which is pretty late for a midweek event in June," said Van Wyck.

  —Mimi O'Connor
RELATED TOPICS Friends of the High Line, IAC

MORE EVENT REPORT STORIES
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Nintendo Launches New Mario Game With Look Back at Franchise History
New Moon Premiere Beckons 10,000 People and 2 Live Wolves

MORE STORIES ABOUT FRIENDS OF THE HIGH LINE
Target Courts Families at the High Line's First Street Festival
Friends of the High Line Toast Park Opening With Balloon-Filled Benefit
Calvin Klein Plans Second High Line Party
MORE STORIES ABOUT IAC
Barry Diller Wants His Lavish Holiday Party
IAC Relies on Warren Z's Video Wall Expertise

More Suppliers/Venues to Consider ADVERTISEMENT
Planet Hollywood
Planet Hollywood is located in the heart of Times Square and offers a 35,000-square-foot multi-level facility with six private dining areas/options and two bars. The restaurant also houses a private screening room with velvet-cushioned seating. More >>

EMAIL THIS RESOURCE
L & M Sound & Light
Under the direction of audio engineer Lou Mannarino, L & M Sound & Light has for more than 30 years provided simply the best audio designs and engineering to events throughout the tristate area. With the recent addition of event lighting designer Richard Tatum, the company now offers full-service, state-of-the-art audio, lighting, and video production and design services for social, charity, and corporate events throughout New York City and the surrounding region. More >>

EMAIL THIS RESOURCE
BongarBiz Acts & Artists Network Inc.
A specialty corporate entertainment company, BONGARBIZ supplies, creates, develops, and produces entertainment for corporate events, awards dinners, sales meetings, and product launches. In addition, and a testament to talent quality, BONGARBIZ supplies talent for film, television, stage, and commercials; and is a casting and circus act entertainment consultant for Cirque du Soleil. More >>

EMAIL THIS RESOURCE
 
Search for Suppliers
Search for Venues
By Type

By Neighborhood/Location

Show Only New Venues
RECENTLY VIEWED










MOST POPULAR STORIES
1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating
4. Nintendo Launches New Mario Game With Look Back at Franchise History
5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances
6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
7. 3 New Hotel Restaurants for Business Entertaining, Private Groups
8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties