| NEWS 07.29.08 8:00 AM |
PRINT | SEND TO A FRIEND |
|
| With Plenty of Sponsors, Lollapalooza Set to Take Over Chicago This Weekend |
|
FROM CHICAGO The current incarnation of Lollapalooza, the brainchild of Jane's Addiction frontman Perry Farrell, along with Austin, Texas-based promoters C3 Presents and the William Morris Agency, will once again set up shop in Chicago's Grant Park this Friday through Sunday. The fourth-annual Chicago-only festival encompasses 120 acts (including Radiohead, Nine Inch Nails, and Kanye West) performing on eight sponsored stages, as well as various environments, lounges, and activities scattered throughout the park.
Lollapalooza 2008 incorporates several new elements this year, including Perry's, named for Farrell, an open-air electronica stage featuring live DJ sets each day at 2 p.m., and Lederhosen's Biergarten, a beer hall situated near Buckingham Fountain. Both Green Street (a destination space educating festival-goers about Lolla's eco-friendly initiatives) and Kidzapalooza (featuring a stage, "School of Rock" Jam Tent, a recording studio, and special performances) are returning this year.
Other sponsored environments on the festival grounds include the f.y.e. Autograph Booth, the AT&T Digital Oasis, PlayStation and MySpace Tents, the Dell Lounge, and the Blackstone Wine Bar. But the festival isn't just confined to what's going on at Grant Park. Official after-shows by bands like the Black Keys, Broken Social Scene, and Bloc Party take place at concert venues like Metro, House of Blues, and Double Door throughout the weekend, while the invitation-only official after-party, hosted by Farrell himself and Belvedere Vodka, will go down Saturday night in a Wicker Park warehouse space.
Galapalooza, the event's opening night fund-raiser benefitting the Parkways Foundation, kicks things off at the Petrillo Band Shell on Thursday evening.
For the third year, the Hard Rock Hotel is home to the V.I.P.-only Music Lounge (this year presented by Metromix.com), with complimentary food, drinks, and Internet access at the on-site EastSport Café (a concept also seen at South by Southwest in March), as well as several gifting lounges and the Spin Acoustic Stage. Produced by the New York-based BMF Media Group, the three-day event will move into the hotel's ballroom at night, becoming the Rock the Vote lounge with DJ acts by the likes of Samantha and Mark Ronson.
At the River North club the Underground, Motorola will celebrate the product launch of its new Rokr E8 phone with the Motorokr Lounge Thursday through Sunday nights, featuring private performances by indie bands and DJs like Katy Perry and G.Love and Special Sauce, as well as V.I.P. bottle service provided by Bacardi, 42 Below, and Cazadores Tequila.
Lollapalooza 2008 is sponsored by AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, f.y.e., VitaminWater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods Market, Lifeway Kefir, and Southern Comfort.
—Wendy Wollenberg
RELATED TOPICS
AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, F.Y.E., Vitaminwater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods, Lifeway Kefir, Southern Comfort, Metromix.com, Belvedere Vodka, Hard Rock Hotel, Motorola, Bacardi, 42 Below, Cazadores Tequila
MORE NEWS STORIES
Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties
Poll Results: Readers Judge Invitations on Case-by-Case Basis
Lincoln Center Taps Former Vogue Planner Wolkoff to Run Fashion Week
Poll Results: 2010 Event Budgets Look Bigger
Australian Nonprofit Uses Facial Hair for Guerrilla Cause Marketing
MORE STORIES ABOUT AT&T
After Stint in New York, Us Weekly Returns "Hot Hollywood" Party to L.A. With Integrated Sponsors
Signs of the Times: Coachella Returns With a Layaway Plan and an iPhone App
BlackBerry Bold Launch Gives Guests Activity Stations, Free Downloads—and Phones
MORE STORIES ABOUT BUD LIGHT
Us Weekly Hosts Cocktails With Activations for Match.com, Cesar Canine Cuisine
MORE STORIES ABOUT PLAYSTATION
Lollapalooza Adds More Stages—and a Beer Garden—to This Year's Sold-Out Festival
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Eyebeam
With over 10,000 square feet of exposed brick and an abundance of other industrial design elements, Eyebeam is one of the most intriguing and unique venues available for work or play. This incredible loft-like and column-free venue, with 16-foot ceilings, is an ideal location for your next fashion event, product launch, corporate function, or any event you want to make truly special. More >>
EMAIL THIS RESOURCE |
|
Fancy Girl Table
Fancy Girl Table focuses on organic and seasonal foods to create menus for product launches and corporate events. The company works largely within the fashion, beauty, and travel industries, and can cater events for as many as 500 guests. More >>
EMAIL THIS RESOURCE |
|
PBG Event Productions
PBG Event Productions offers innovative ideas in lighting, room decor, & audio visual design. They manufacture LEDecor, their exclusive battery operated, remote controlled, color changing LED light fixtures. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
