| EVENT REPORT 08.08.08 1:03 PM |
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| Familiar Turf |
| At the preview of its spring 2009 accessories collection, Elie Tahari used hedges, moss, and white Astroturf to fashion a garden on the rooftop of its Fifth Avenue headquarters. |
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Taking advantage of the warm weather—and easy access to the roof atop its office building on Fifth Avenue—Elie Tahari hosted a summer garden party last night to preview its spring 2009 accessories. As the collection itself was inspired by the Tahari-owned building, a glass and steel structure designed by Gordon Bunshaft (who is also responsible for Lever House), the fifth-floor site was as relevant as it was convenient.
Some 200 guests—press and friends including Vogue senior market editor Meredith Melling Burke and Carson Kressley—eyed, touched, and snapped shots of more than a dozen of the designer's shoes, bags, jewelry, and dresses displayed around the indoor-outdoor space. To make the colorful pieces pop, the company hired David Monn to produce a modern garden setting using a white and green color palette. |
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PHOTO GALLERY |
 | To create a modern garden setting, Elie Tahari covered its fifth-floor roof space with white Astroturf and boxwood hedges.
Photo: Jennifer Graylock for BizBash |
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 | Shoes embellished with leather floral appliqués and jewel accents stood out atop bushy boxwood hedges.
Photo: Jennifer Graylock for BizBash |
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 | An adjacent indoor room was also designed as a garden with more hedges as displays.
Photo: Jennifer Graylock for BizBash |
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 | To round out the summertime feel of the event, caterwaiters passed a cocktail made with lemonade, vodka, tonic water, and a spring of thyme.
Photo: Jennifer Graylock for BizBash |
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 | The bite-sized nibbles from Creative Edge included smoked salmon with chive crepes and crème fraîche.
Photo: Jennifer Graylock for BizBash |
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 | Most guests, like Simon Van Kempen and Alex McCord of Real Housewives, weren't shy about touching and playing with the various products on display.
Photo: Jennifer Graylock for BizBash |
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To even out and cover the gravel surface of the rooftop, Monn's team used white Astroturf (which caused surprisingly few problems for guests in heels), matching the white carpet of an adjacent room. White café tables and chairs formed seating areas, and arrangements of white hydrangeas decorated each tabletop.
In contrast, geometric boxwood hedges acted as the platforms on which the different products were displayed, and pots of Kimberly ferns and large balls of moss were scattered throughout to add more greenery to the visuals. Appropriately, caterer Creative Edge passed light nibbles and cocktails, including lemonade spiked with vodka, chicken summer rolls, and hollowed-out grapes filled with chopped hazelnuts, cucumber, olive oil, and chives.
—Anna Sekula
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