| EVENT REPORT 10.23.08 4:54 PM |
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| Tweaking the Recipe |
| For the second year in a row, Bon Appétit opened its supper club and café—a temporary lunch spot and evening event space—changing a few things at the pop-up designed to bring big-deal chefs and their food to the public. |
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Bon Appétit's culinary pop-up is back. The two-week supper club and café opened today and will run through Friday, October 31. Taking over the same location as it did last year—the Midtown site that once housed the Hard Rock Café—the marketing ploy from the Condé Nast magazine will be open to the public during the day and play host to private events at night.
This time around, the planning team, led by Bon Appétit executive director of creative services Terri Smith, enlisted the help of production and design firm Relevent to create a completely different look for the space. Hudson Yards Catering was brought in to coordinate the food preparation and provide staffing. Designed to feel like a retreat away from the hustle and bustle of Midtown, the interior design features organic and earthy elements like tree branches. |
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PHOTO GALLERY |
 | The centerpiece of the seating area is a large sculptural installation of birch, willow, grapevine, and mountain laurel branches.
Photo: Jessica Torossian for BizBash |
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 | The café serves a selection of soups, sandwiches, salads, and desserts from chefs including Mario Batali, John Besh (of La Provence in Louisiana), Michael Psilakis, Tyler Florence, and Cat Cora.
Photo: Jessica Torossian for BizBash |
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 | Relevent chose to lower the table height from last year, allowing better views of the demonstration kitchen from sponsor KitchenAid.
Photo: Jessica Torossian for BizBash |
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 | The Supper Club also makes use of the bar area, which is used for book signings and also displays pieces from sponsor Lladró.
Photo: Jessica Torossian for BizBash |
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 | A small lounge in one section of the main floor features a working fireplace. Relevent worked with the city's fire department for permits and other necessary safety precautions.
Photo: Jessica Torossian for BizBash |
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 | The focal point of the lounge is an interactive piece with magnetized flatware. Visitors to the space are invited to create their own art with the metal items.
Photo: Jessica Torossian for BizBash |
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 | Fake fire pits inside low coffee tables decorate the seating areas in the mezzanine.
Photo: Jessica Torossian for BizBash |
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 | As it did last year, Bon Appétit used the space's mezzanine level to house booths from the pop-up's sponsors. This year, Maybelline New York is providing two-minute makeovers.
Photo: Jessica Torossian for BizBash |
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The public programming once again includes a roster of local and out-of-town chefs, who will be signing books and hosting cooking demonstrations. New to the pop-up are Chicago's Charlie Trotter, Benjamin Ford of Ford's Filling Station in Los Angeles, and Tyler Florence, as well as sponsors Maybelline New York, Hewlett Packard, and broth brand Swanson.
—Anna Sekula
RELATED TOPICS
Bon Appétit, Condé Nast, Pop-Ups, KitchenAid, Maybelline, Lladró, Hewlett-Packard, Swanson
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