| NEWS 11.24.08 12:49 PM |
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| Will the Economic Slump Alter February Fashion Week? |
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Runway shows like the Ports 1961 presentation in September may be too costly for designers. Some speculate that February's Fashion Week will feature more small-scale presentations.
Photo: Jessica Torossian for BizBash
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As retail sales continue to decline, speculation comes that the traditional runway shows at Mercedes-Benz Fashion Week in February may be nixed in favor of cheaper, smaller-scale presentations. IMG Fashion, the organizer of the shows that take place in the tents at Bryant Park, only recently started taking bookings for February, but is prepping for this different style of show.
“We are fully prepared to work with any designers who want to do a presentation versus a runway show,” IMG Fashion senior vice president Fern Mallis told WWD.
Although it’s still too early to know for sure, Mallis expects fewer lavish after-parties and Fashion Week-related events. “Editors and guests that need to go to shows often have to go to store openings and other parties,” said Mallis. “This year, we are anticipating we might see less of that happening.” If this is true, Fashion Week could go the way of this year's holiday parties, with smaller guest lists and less over-the-top production.
—Anna Sekula
RELATED TOPICS
Fashion Week, IMG Fashion
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Hosfelt Gallery
Hosfelt Gallery’s refined loft space is ideal for private parties, corporate meetings, photo and film shoots, and fashion shows. Half a block from the Javits Center, between the vibrant Chelsea gallery and fashion districts, the 7,000-square-foot contemporary art gallery is partitioned into four large connecting rooms with 13-foot ceilings and large skylights throughout. More >>
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Ruth C. Schwartz & Co.
Since its founding in 1986, Ruth C. Schwartz & Co., an event management and media relations firm, has successfully produced million-dollar-plus fund-raising galas, corporate events, product launches, and teambuilding meetings in the New York metro area as well as nationally. More >>
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Jonathon Beck
Jonathon Beck provides complete production design and creative direction for corporate and fashion events. Beck is known for his imagination, style, and flair, indicative of his background as a set designer. More >>
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