| EVENT REPORT 12.03.08 2:10 PM |
PRINT | SEND TO A FRIEND |
|
| Parallel Lines |
| To mark the opening of its New York venue, the Rock & Roll Hall of Fame Foundation threw a party, entertaining some 2,500 guests with a circus of activities, Debbie Harry, and tours of the new museum. |
|
| Museum openings aren't typically rowdy affairs—at least in New York. But last night, to celebrate the opening of its new local outpost, the Rock & Roll Hall of Fame hosted a noisy, crowded party where guests snacked on funnel cakes, tagged bars with graffiti, and head-banged along to some rock 'n' roll tunes. Approximately 2,500 guests (double the expected turnout) toured the new Rock & Roll Hall of Fame Annex before heading upstairs to the main event, a fete produced by Relevent in collaboration with Running Subway Productions and Alison Brod Public Relations. Overseeing the affair for the foundation was Joel Peresman, president and C.E.O. of the Rock & Roll Hall of Fame Foundation. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Sponsor Maybelline's setup included mirrors and chairs where makeup artists applied eye shadow and liner to guests.
Photo: Alison Whittington for BizBash |
|
|
 | Guests at Garnier's station received new hairstyles.
Photo: Alison Whittington for BizBash |
|
|
 | Adjacent to Garnier's hair-styling station was a photo booth where guests could don hats, feather boas, and sunglasses and pose for a mock Rolling Stone cover.
Photo: Alison Whittington for BizBash |
|
|
 | Rather than passed hors d'oeuvres, the event served food at carnival-style stands.
Photo: Alison Whittington for BizBash |
|
|
 | Stamped with the logos of the night's many sponsors, the surface of the wooden bar was also a place for guests to scribble messages with colorful markers.
Photo: Alison Whittington for BizBash |
|
|
 | Met with whistles and cheers, Debbie Harry kicked off her set with a rendition of "Call Me."
Photo: Alison Whittington for BizBash |
|
|
|
|
In searching for an appropriate venue for the party, the producers happened upon an empty loft space just above the new museum. At 10,000 square feet, the warehouse-like site, with its dusty wooden floors and exposed brick walls, was an ideal place to house a party that needed to feel like a grungy, underground music club. Highlighting this, Relevent added wooden benches and bars, lounge furniture, and a simple stage surrounded by metal lighting trusses.
Even the sponsors for the night took on some sort of rock 'n' roll club motif. Maybelline gave guests smoky eye makeup applications and Garnier's crew styled hair into mohawks and other rocker dos. The rest of the space was filled with carnival-style food stalls serving hamburgers, hot dogs, popcorn, pretzels, and funnel cakes.
Many in attendance moved between the museum and the party space, but at 9 p.m. an excited crowd gathered in front of the stage for the featured performance by Debbie Harry.
—Anna Sekula
RELATED TOPICS
Rock and Roll Hall of Fame Foundation, Garnier, Maybelline, Jack Daniels, Citi, Best Buy, Gibson, Kohler, Continental Airlines, Sony, Rolling Stone
MORE EVENT REPORT STORIES
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Nintendo Launches New Mario Game With Look Back at Franchise History
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
MORE STORIES ABOUT ROCK AND ROLL HALL OF FAME FOUNDATION
New York's Rock & Roll Hall of Fame Outpost Opens With Music Memorabilia
MORE STORIES ABOUT GARNIER
People en Espanol Matches Magazine Theme to Venue
Self Magazine Workout Event Returns to Central Park With New Tents, Repeat Visitors
Lucky's Shopping Event Returns With Charity Boutique, More Shoppers
MORE STORIES ABOUT MAYBELLINE
Entertainment Tonight Emmy Party Amps Up Exclusivity With Shrunken Guest List, Venue Change
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Eyebeam
With over 10,000 square feet of exposed brick and an abundance of other industrial design elements, Eyebeam is one of the most intriguing and unique venues available for work or play. This incredible loft-like and column-free venue, with 16-foot ceilings, is an ideal location for your next fashion event, product launch, corporate function, or any event you want to make truly special. More >>
EMAIL THIS RESOURCE |
|
Autograph Store Charity Fundraising
Autograph Store Charity Fundraising is a charity fund-raising company serving at the pleasure of more than 1,200 charities and nonprofits worldwide to help them raise money via charity auctions. Autograph Store Charity Fundraising's mission is focused on helping charities and nonprofits exceed their fund-raising goals at their charity auctions, galas, dinners, and benefits with zero risk to the organization through a myriad of authentic, hand-signed entertainment and music collectibles. More >>
EMAIL THIS RESOURCE |
|
MB Productions
MB Productions is a full-service visual display company that provides video displays, plasma screens, and large- and small-scale projection screens for indoor or outdoor, daylight or nighttime events. The company can provide all staffing, staging, rigging, and lighting for video events, as well as production communications and software, cameras, and projection for simultaneous magnification of presenters for large video displays at special events. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
