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EVENT REPORT   12.08.08 9:00 AM PRINT | SEND TO A FRIEND |
Under the Umbrella
Designer David Stark infused elements of Alvin Ailey's famous piece "Revelations" and the dance company's new Barbie doll into the decor for its 50th anniversary gala.
The Alvin Ailey American Dance Theater opened its five-week season and celebrated its 50th anniversary Wednesday night with a ceremony at the City Center and a dinner for 1,270 guests at the Sheraton New York. Among the huge crowd were Soledad O’Brien, Alvin Ailey honorary chair Oprah Winfrey, and New York’s first lady, Michelle Paterson

Yearlong festivities to celebrate Ailey’s five decades of prominence in contemporary dance culminated with speeches, a retrospective film, and several performances. Dancers treated the crowd to the works “Masekela Language,” “Blues Suite,” and the late founder’s signature piece, “Revelations.” When guests departed for the gala down the block, the final routine followed as the inspiration for the ballroom’s decor.
CONTINUED >

PHOTO GALLERY

A giant "50" sign made out of the new Alvin Ailey Barbie dolls stood near the entrance to the ballroom.  - Photo: Dan Hallman for BizBash
A giant "50" sign made out of the new Alvin Ailey Barbie dolls stood near the entrance to the ballroom. 
Photo: Dan Hallman for BizBash
Designer David Stark anchored each dinner table with an umbrella like the one used in Alvin Ailey's "Revelations." - Photo: Dan Hallman for BizBash
Designer David Stark anchored each dinner table with an umbrella like the one used in Alvin Ailey's "Revelations."
Photo: Dan Hallman for BizBash
The hundreds of umbrellas brought in for the party also made up the backdrop for the stage, where a jazz band provided the soundtrack for the crowd of dance enthusiasts. - Photo: Dan Hallman for BizBash
The hundreds of umbrellas brought in for the party also made up the backdrop for the stage, where a jazz band provided the soundtrack for the crowd of dance enthusiasts.
Photo: Dan Hallman for BizBash
Careful to acknowledge the anniversary's associated metal, gold accents fit into the largely white decor. - Photo: Dan Hallman for BizBash
Careful to acknowledge the anniversary's associated metal, gold accents fit into the largely white decor.
Photo: Dan Hallman for BizBash
Guests saw a performance of "Revelations," along with several other pieces, just before arriving at the dinner. - Photo: Dan Hallman for BizBash
Guests saw a performance of "Revelations," along with several other pieces, just before arriving at the dinner.
Photo: Dan Hallman for BizBash
Table numbers for the 1,270 who sat for dinner also featured umbrella designs.   - Photo: Dan Hallman for BizBash
Table numbers for the 1,270 who sat for dinner also featured umbrella designs.  
Photo: Dan Hallman for BizBash
Alvin Ailey American Dance Theater 50th Anniversary Gala

Catering, Staffing, Venue Sheraton New York Hotel & Towers
Design, Production David Stark Design and Production
Performance Venue New York City Center
Publicity Ruder Finn Inc.

Produced under the leadership of Alvin Ailey director of special events and development initiatives Quay R. Whitlock and designed by David Stark, the event incorporated hundreds of umbrellas like the one used as a prop in “Revelations.” Each of the white umbrellas, placed in different positions and heights, anchored the tables and covered the north wall of the Sheraton’s Metropolitan Ballroom, where some were arranged in the shape of the number 50. There was also, of course, a dance floor for anyone brave enough to cut loose in front of the professionals. 

The golden anniversary has been an opportunity for the dance theater to reassert its relevance as a cultural ambassador with strategic partnerships and branding opportunities. Badgley Mischka designed custom gowns for the female dancers to wear at the gala, and Sean Jean provided suits for the men in the company. Something Ailey should get much more mileage out of, however, is the new doll inspired the dancers.

Earlier this fall, Mattel released an Alvin Ailey American Dance Theater Barbie doll. The toy maker’s first product inspired by a dance company, the doll was designed by Ailey artistic director Judith Jamison and has six points of articulation—another first for Barbie. The doll is already available at some Target stores, and for guests who hadn’t had the chance to see them yet, another 50 figure near the entrance to the ballroom was constructed from hundreds of the tiny dancer.

  —Michael O'Connell
RELATED TOPICS Alvin Ailey American Dance Theater

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