| EVENT REPORT 12.16.08 3:55 PM |
PRINT | SEND TO A FRIEND |
|
| Velvet Underground |
| For the premiere party for Valkyrie—a movie about the German resistance during World War II—Metro-Goldwyn-Mayer and United Artists filled Jazz at Lincoln Center with velvet settees and drapes, vintage chandeliers, and hundreds of white flowers. |
|
Although World War II and the German resistance don't typically conjure up images of European glamour and romance, last night's premiere party for historical drama Valkyrie brought to mind 1940s-style hotels and stately parlors. Hosted by Metro-Goldwyn-Mayer Pictures and United Artists, the late-night event filled Jazz at Lincoln Center's Atrium and adjacent Allen Room with custom furniture and vintage fixtures, all inspired by scenes from the film. And in keeping with the marketing campaign for the epic, the production and design team used a color palette of black, red, white, and gray.
Hired by MGM, Los Angeles-based Chris Benarroch of Benarroch Productions produced the party, working with the company’s executive vice president of theatrical marketing, Michael Vollman, and the senior vice president of national publicity and theatrical marketing, Kristin Borella. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Inside the atrium, buffet tables held lavish spreads from Great Performances and some visual elements like candelabras and gray velvet drapes hinted at the World War II motif.
Photo: Roger Dong |
|
|
 | Awash in rosy red light and decorated with vintage chandeliers, the Allen Room was also used for the event.
Photo: Roger Dong |
|
|
 | Inspired by the era of the film, Ron Wendt created several floral arrangements using a variety of white blossoms, including 2,000 stems of gladioli and 800 roses.
Photo: Roger Dong |
|
|
 | For V.I.P.s, the tiered levels of the Allen room held groupings of tufted settees, table lamps, and other period pieces, styled after scenes from the film.
Photo: Roger Dong |
|
|
|
|
|
|
Following the world premiere screening of the movie, which opens December 25 and stars Tom Cruise, Bill Nighy, and Kenneth Branagh as underground collaborators plotting to assassinate Hitler, hundreds of guests moved from the Rose Theater into the Atrium. There dozens of servers from Great Performances served plates of roast beef and other hearty dishes from buffet stations positioned around the room.
Shrouded in gray velvet drape, the room also held small seating areas comprised of custom gray tufted velvet settees, 1940s-style tables, and Oriental rugs. In the Allen room, tiers held more furniture, each grouping marked for V.I.P.s such as Cruise, as well as executives from MGM and United Artists. Vintage chandeliers hung from the ceiling, and towering vases of white gladioli and roses topped bars.
—Anna Sekula
RELATED TOPICS
United Artists, MGM
MORE EVENT REPORT STORIES
Hosiery Preview Styles Vignettes After Vargas Pinups
Continental Marks New Partnership and Aircraft With Dramatic Kabuki Drop
Health Initiative Rethinks Halloween With Woodland Scenery, Interactive Performances
Library Lions Takes a Page From Venue With Paper Decor
Mary Kate and Ashley Olsen Launch New J.C. Penney Collection With Mobile Store
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
World Yacht
More >>
EMAIL THIS RESOURCE |
|
GLOW Design Group
Glow Design Group is a team of designers, artisans, and technicians who provide a wide range of services to the special event industry. From lighting, video, and scenic design to technical direction and production management, Glow’s multimedia approach allows them to design across traditional boundaries, integrating lighting video and scenic elements to create striking visual environments. More >>
EMAIL THIS RESOURCE |
|
Bestek Lighting & Staging
Bestek is a resource for special events planners, meeting planners, public relations companies, and producers who demand a high level of commitment and experience coupled with dependable service for projects ranging from product launches to corporate meetings and special events of all types and sizes. With Bestek equipment they furnish installation, show and removal labor, insurance certificates, trucking and support for the following special event services: lighting, sound, stages, rigging, sets, drapes, power distribution. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
