| THE SCOUT 02.03.09 10:00 AM |
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| For Useful Gifts, Brides Goes Postal |
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 | Brides magazine's gift bags included a sheet of customized photo stamps.
Photo: BizBash
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Customized photo stamps aren't new, and postage might sound like a common enough item, but how often do you receive a gift bag with something truly useful? Carolyn Chauncey, the executive director of creative services at Brides magazine, chose to include stamps adorned with an assortment of past covers for the publication's 75th anniversary celebration last Wednesday. Guests departed with a bag that included a sheet of 10 authentic U.S. Postal Service stamps. (Canada Post offers a similar service.) How's that for an inexpensive, thoughtful, and effective way for attendees to remember your event?
—Mark Mavrigian
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