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TREND SPOTTED   03.17.09 10:00 AM PRINT | SEND TO A FRIEND |
Seeing Red
Looking for a somewhat playful reflection of these tough times, event designers and marketers have incorporated bold graphics inspired by Soviet propaganda and Constructivist art into event decor, invites, and campaigns. With more than a touch of irony, of course. The likely inspiration for the trend is Shepard Fairey, the artist who created the Obama "Hope" campaign poster.

PHOTO GALLERY

The invite for Food & Wine's annual Best New Chefs event in April tweaked the propaganda look to represent the evening's culinary focus. - Photo: BizBash
The invite for Food & Wine's annual Best New Chefs event in April tweaked the propaganda look to represent the evening's culinary focus.
Photo: BizBash
Fairey himself designed Saks Fifth Avenue's new spring campaign, which has text and graphics reminiscent of Russian Communist-era posters. - Photo: Courtesy of Studio Number One
Fairey himself designed Saks Fifth Avenue's new spring campaign, which has text and graphics reminiscent of Russian Communist-era posters.
Photo: Courtesy of Studio Number One
At the Advertising Federation of Greater Miami's annual award ceremony February 26, posters and wall projections inspired by 1930s and '40s wartime propaganda matched a "Hail to the Victors" theme. - Photo: Karla Garcia/Kargar Photography
At the Advertising Federation of Greater Miami's annual award ceremony February 26, posters and wall projections inspired by 1930s and '40s wartime propaganda matched a "Hail to the Victors" theme.
Photo: Karla Garcia/Kargar Photography



  —Lisa Cericola
RELATED TOPICS Saks Fifth Avenue, Shepard Fairey, Food & Wine Magazine

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More Suppliers/Venues to Consider ADVERTISEMENT
New York Aquarium
Welcome to where the city meets the sea! At the New York Aquarium, along the famous Coney Island Boardwalk in Brooklyn, your guests can enjoy spacious grounds and catch some spectacular ocean views. More >>

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Pink Inc.
Pink Inc. is a design-driven producer of sculptural tension fabric structures. Our expertise extends from an in-depth, road-ready rental inventory to a unique costume collection and one-of-a-kind customized projects, as well as high-end event design solutions. More >>

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Miller's Skytracker and Premiere Rental Services
Miller's Skytracker Premiere Services is a rental agency providing searchlights, red carpets, velvet ropes and stanchions, canopies, tents, stages, and press platforms. Their full-motion, four-beam aerial searchlights provide four rotating streams of xenon light totaling one billion candlepower and are fully self-contained, including their own power supply. More >>

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