| EVENT REPORT 04.06.09 9:00 AM |
PRINT | SEND TO A FRIEND |
|
| Girls Night Out |
| To debut and demonstrate its latest beauty products to editors, Victoria's Secret hosted an evening press event that combined shopping with makeup touch-ups and cocktails. |
|
Typically gift bags are given as guests are leaving, but at Thursday night's press launch for Victoria's Secret Beauty, attendees received their bags as they entered. Held at the Gabarron Foundation Carriage House Center for the Arts, the early evening cocktail party gathered about 75 beauty editors to introduce them to the new VS Makeup collection, an update on the brand's previous selection of products.
Styled much like the gifting suites that surround major Hollywood award shows, the event provided empty bags and prompted guests to fill them with items like lip gloss and eye shadow and get fitted for free bras, dresses, and swimsuits. To produce a girly, pink-hued look for the night, Allison Greenberg, Victoria's Secret Beauty's director of public relations, recruited designer Jes Gordon of Jes Gordon/ProperFun. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Using its in-house makeup artists at several stations in the venue, Victoria's Secret showcased its new VS beauty collection.
Photo: Andre Maier |
|
|
 | To encourage editors to stay, the company set up lounge areas.
Photo: Andre Maier |
|
|
 | Pink lighting and flowers provided a suitably girly environment for the brand.
Photo: Andre Maier |
|
|
|
|
Swathed in pink velvet and sprinkled with faux pink diamonds, the first two floors of the Murray Hill town house held several stations for editors to touch, apply, and play with lip gloss, foundation, and eye shadow while sipping cocktails and chatting with representatives from Victoria's Secret. In-house makeup artists provided touch-ups, and Marcey Brownstein Catering & Events passed nibbles like goat cheese-stuffed dates with lavender honey, chili chive salmon tartare on potato gaufrettes, and cracked wheat and parsley salad served on a flower-shaped cucumber.
As an added plus, any editors who didn't want to lug their haul home could leave their goodies with Victoria's Secret reps and have them messengered to their office.
—Anna Sekula
RELATED TOPICS
Victoria's Secret
MORE EVENT REPORT STORIES
Hosiery Preview Styles Vignettes After Vargas Pinups
Continental Marks New Partnership and Aircraft With Dramatic Kabuki Drop
Health Initiative Rethinks Halloween With Woodland Scenery, Interactive Performances
Library Lions Takes a Page From Venue With Paper Decor
Mary Kate and Ashley Olsen Launch New J.C. Penney Collection With Mobile Store
MORE STORIES ABOUT VICTORIA'S SECRET
Victoria's Secret Fashion Show Heads to Miami
Playboy and Victoria's Secret Compete for Super Bowl Saturday-Night Share
Super Bowl XLII: Who's Going Where
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
HighLine Ballroom
The HighLine Ballroom, a new performance space inspired by the High Line Park in the meatpacking district on 16th Street, opened its doors on April 30, 2007, packing its newly renovated structure with hungry fans of the infamous Lou Reed. Dedicated to bringing music fans intimate performances by a diverse group of artists, the 700-capacity venue will cater to bands of all levels, extending its arms as a home to new bands and as a cozy performance spot for those already established. More >>
EMAIL THIS RESOURCE |
|
Levy Lighting NYC
Levy Lighting NYC knows exactly how to elicit the intensity, edginess, and beauty you want for your event. Extraordinary design richness combined with clean, integrated implementation are Ira Levy's hallmarks. More >>
EMAIL THIS RESOURCE |
|
Allen Dalton Productions
Allen Dalton Productions can provide entertainment and special event production services for corporate, private, and nonprofit events. The company specializes in finding unique, one-of-a-kind musical acts. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
