| EVENT REPORT 05.18.09 3:11 PM |
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| Out of the Past |
| At People en Español's Los 50 Más Bellos party, a 1930s-style ballroom and design underscored the special issue's old Hollywood aesthetic. |
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| This year, for its 14th "Los 50 Más Bellos" event, People en Español shifted its focus from contemporary New York to old Hollywood. The Wednesday-night party, which marked the magazine's annual 50 most beautiful people issue, was held at Times Square's Art Deco Edison Ballroom, a move designed to highlight the motif of this year's issue, which showcases celebrities dressed as stars from the '30s and '40s. |
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PHOTO GALLERY |
 | People en Español used the venue's Times Square marquee for its Los Mas Bellos party.
Photo: Courtesy of People en Espanol |
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 | The night's guests, including Eva Longoria Parker and Sammy Sosa, posed in front of the media wall, which was decorated with circles.
Photo: Courtesy of People en Espanol |
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 | A 15-foot-wide circular spandex screen by the stage displayed photos from the magazine.
Photo: Courtesy of People en Espanol |
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 | Custom pillows in the seating areas matched the venue's existing color scheme.
Photo: Courtesy of People en Espanol |
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 | Yerba Buena singer Cucu Diamantes performed on a semicircular stage.
Photo: Courtesy of People en Espanol |
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To design the 700-person event, the magazine's event director, Cara Gorman, tapped Los Angeles-based Larry Abel. Playing off Art Deco's use of geometric shapes, Abel gave circles a prominent aesthetic role, placing them throughout the event—from the red carpet backdrop to to the round tables and stools that stood before the semicircular stage that saw a surprise musical performance from Yerba Buena singer Cucu Diamantes. A circular spandex screen, 15 feet in diameter, displayed photos and video clips of the 50 celebrities in '30s and '40s garb.
Gorman and Abel also sought to integrate sponsors into the evening's thematic elements while maintaining an interactive experience for guests. Verizon Wireless tables displayed photo prints under glass, which accompanied a picture booth was packed with eager guests seeking to have their image shown on the two plasma-screen televisions. Sears, meanwhile, showcased eveningwear on female models, who danced atop a small stage on the ballroom floor. Garnier and Maybelline each had their own booths and catered to female guests with a mini salon and makeup section.
—Robert Ilich
RELATED TOPICS
People en Espanol, Verizon Wireless, Sears, Garnier, Maybelline, Dominican Republic Ministry of Tourism
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