| EVENT REPORT 07.14.09 4:16 PM |
PRINT | SEND TO A FRIEND |
|
| Falling in Line |
| To kick off the new park's first season—and the structure's 75th anniversary—Target teamed up with Friends of the High Line for a family-friendly street fair. |
|
Crowds waiting to gain entry to the crowded High Line Park Sunday afternoon had more than enough to keep them distracted right on Gansevoort Street. Target sponsored a street fair in honor of the newly opened structure, bringing in musicians, performers, and the world's largest lemonade stand.
Target's community relations team worked with Friends of the High Line and New York production firm Usual Suspects to throw the daylong party on one of the city's first clear-skied Sundays of the summer. In addition to officially celebrating last month's opening of the structure to the public, the festivities also marked the tenth anniversary of Friends of the High Line and the 75th anniversary of the elevated track itself. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Balloon artist Jason Hackenwerth constructed sculptures and costumes resembling flowers and giant insects.
Photo: John Minchillo for BizBash |
|
|
 | Walking on stilts, and dressed in alien costumes, a troupe from Alice Farley Dance Theater meandered through the crowd, charming some children and spooking a few others.
Photo: John Minchillo for BizBash |
|
|
 | The Hungry March Band, a group of more than 20 musicians, lined up below one of the meatpacking district's many old packing plant awnings during their performance.
Photo: John Minchillo for BizBash |
|
|
 | Target offered a complimentary "Hi from the High Line!" postcard photo booth—and stamps and mailboxes to post the souvenirs.
Photo: John Minchillo for BizBash |
|
|
 | Fire-breathers and stilt-walkers performed along Washington Street.
Photo: John Minchillo for BizBash |
|
|
 | Silk-screen artists took images by artist Michael De Feo and made them into customized T-shirts for guests.
Photo: John Minchillo for BizBash |
|
|
 | Some performers played from a stage perched on a Gansevoort Street rooftop.
Photo: John Minchillo for BizBash |
|
|
 | Cups of gratis lemonade came from the world's largest lemonade stand, a 1,300 gallon custom-built Rosenwach water tank.
Photo: John Minchillo for BizBash |
|
|
 | Face painters decorated children with temporary art throughout the afternoon.
Photo: John Minchillo for BizBash |
|
|
 | Some performers used electric scissor lifts as their stage.
Photo: John Minchillo for BizBash |
|
|
|
|
|
|
On deck for the five-hour festival was a lineup of performers that included local groups like the Hungry March Band and Michael Arenella and his Dreamland Orchestra. Children were treated to free face-painting and balloon sculptures, while adults took in cider-making demonstrations and T-shirt silk-screening stations. Other free activies planned for the High Line this summer include scavenger hunts, readings, and architectural tours.
—Michael O'Connell
RELATED TOPICS
High Line, Target, Friends of the High Line
MORE EVENT REPORT STORIES
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Nintendo Launches New Mario Game With Look Back at Franchise History
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
MORE STORIES ABOUT HIGH LINE
Calvin Klein Plans Second High Line Party
Whitney Reveals Designs for Downtown Satellite Museum
MORE STORIES ABOUT TARGET
A New Spin: 5 Cool DJ Booths
Temporarily Displaced, Cooper-Hewitt Reworks Design Awards Gala
Target Styles Downtown Pad for Anna Sui Pop-Up
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Mansfield Hotel
Just off the Mansfield Hotel lobby, the M Bar is the perfect venue for gatherings of as many as 75 people. Zagat’s described the M Bar as ‛off the beaten path—classy … elegant, and has clandestine affair written all over it.“ The M Bar features a domed skylight, mahogany bookshelves, Beaux-Arts lighting, and comfortable lounge seating, creating an intimate and elegant atmosphere where the finest original selection of specialty cocktails are served with unparralled service. More >>
EMAIL THIS RESOURCE |
|
Lot71 LLC
Lot71 designs immersive environments for a wide array of industries, transforming the identity of a client’s brand or an artist's narrative into evocative spatial experiences. Handling live productions, onetime events, and permanent installations, Lot71 designs for the art, fashion, theater, film, photography and video, music, and television industries. More >>
EMAIL THIS RESOURCE |
|
Access Event Services/Metropolitan Skytracker
Access Event Services/Metropolitan Skytracker Searchlights can provide skytracker searchlights, rope lines, red carpets, crowd control equipment, canopy covered walkways, portable shelters, and other event necessities. They can also provide location management, event production services, and arrivals area production. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
