| NEWS 08.17.09 12:54 PM |
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| More than 700 Retailers to Host Fashion's Night Out Events |
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On May 20, Mayor Michael Bloomberg, the Council of Fashion Designers of America, NYC & Company, and Vogue editor Anna Wintour announced Fashion's Night Out, a new initiative to support retailers.
Photo: Courtesy of NYC & Company
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| Fashion's Night Out—a public promotion designed to galvanize consumer spending—now has hundreds of participating retailers throughout New York, organizers revealed this morning. Created by the Council of Fashion Designers of America, NYC & Company, the City of New York, and Vogue, the September 10 event involves stores such as Macy's, Links of London, and Giorgio Armani staying open late and providing discounts, music, performances, and activities for shoppers. As much as 40 percent of the proceeds from the citywide event will benefit the September 11 Memorial & Museum, and clothing donated during the evening will be collected by the New York City AIDS Fund and distributed to HIV/AIDS organizations.
Of the many musical, athletic, and culinary activities happening during this kickoff to Mercedes-Benz Fashion Week, the biggest will be the one hosted by Vogue's Anna Wintour, designer Michael Kors, and Macy's chairman and president Terry Lundgren at the Macy's on Queens Boulevard in Queens. The location will play host to a Vogue boutique, a show by the cast of Hair, and a surprise celebrity guest, according to WWD. Other notable events around town include salsa lessons at Barneys New York, a performance by reggae rapper Matisyahu at the Kenneth Cole shop in Rockefeller Center, and a Padma Lakshmi-judged cook-off between Peter Som, Cynthia Rowley, and other designers at Bergdorf Goodman.
—Anna Sekula
RELATED TOPICS
Council of Fashion Designers of America, NYC & Company, Vogue, Fashion Week
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The IAC Building
Designed by architect Frank Gehry, the ground-floor lobby of the IAC Building is among the newest and most unique event venues in New York City. It is a great setting for conferences, forums, product launches, press events, dinners, and cocktail receptions. More >> EMAIL THIS RESOURCE |
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MKG Productions
MKG Productions is an innovative experiential marketing agency dedicated to bringing brands and their marketing strategies to life. Many of the biggest brands in the world trust MKG as a valued partner, working with the agency to develop integrated marketing and sponsorship strategies, to launch new products, and to manage a wide range of events of all shapes and sizes. More >> EMAIL THIS RESOURCE |
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Benarroch Productions
As a full-service event production and management company, Benarroch Productions has earned a reputation for cutting-edge design and execution of dynamic high-profile events nationwide. A staff of award-winning industry professionals collaborates to produce press-worthy events and strategic partnerships that both define and achieve clients’ goals with innovative style. More >> EMAIL THIS RESOURCE |
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