| EVENT REPORT 09.14.09 5:26 PM |
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| This year might not have seen a lot of production-heavy Video Music Awards after-parties, but several artists, brands, and clubs hosted events into the wee hours. |
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The MTV Video Music Awards' weeknight timing didn't seem to bother the 6,000-strong crowd of celebrities and seat-fillers who poured out of Radio City Music Hall last night shortly after 11:30 p.m., looking for a party. Lucky for them there was a variety of happenings around town Sunday night, from private label-hosted dinners to five-hour marathons at clubs—most of which Jay-Z managed to squeeze in. At this year's festivities, the focus was squarely on the guest list, with little in the way of decor or production extras.
Festivities kicked off with an after-party hosted by the awards' reigning couple, performers and nominees Beyoncé and Jay-Z. Their Asics-sponsored party was held at Jay-Z's own 40/40 Club. Immediately following the show, several hundred arrived at the Flatiron district venue, which had a Grey Goose bar and featured cast members from MTV's The Hills on the red carpet. |
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PHOTO GALLERY |
 | Jay-Z hosted two parties on Sunday—one at his own 40/40 Club and another (pictured) at 1OAK.
Photo:Albert Michael/Startraks Photo |
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 | At the Asics after-party at the 40/40 Club, the footwear brand decked out the venue in branded gobos and broadcast highlights from the awards on televisions.
Photo: Courtesy of Asics |
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 | Pete Wentz hosted a party at his bar Angels & Kings that doubled as a launch for new Calvin Klein fragrance CK Free.
Photo: Jamie McCarthy/Getty Images |
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Jay-Z didn't stay at his club for too long, though, because he moved to Chelsea's 1Oak for a combination VMA after-party and record release for his new album, The Blueprint 3, which came out on Friday. Joining the host at one of the intimate venue's V.I.P. tables were Justin Timberlake and Rihanna, who also attended the Asics party.
At nearby Avenue, Lady Gaga and her label Interscope Records hosted the night's latest-running party, which didn't end until police reportedly asked they close up at 4:00 a.m. On hand for the all-night affair were VMA host Russell Brand, Keri Hilson, Mickey Rourke, and Lady Gaga herself.
On the east side, Fall Out Boy bassist Pete Wentz hosted a party at his bar, Angels & Kings, with help from sponsor CK Free. The new Calvin Klein fragrance parked a vintage car in front of the step-and-repeat, and sponsors Arizona Tea and Hornitos tequila hosted the bar.
One loosely related after-party, hosted by In Touch Weekly, was the Icons and Idols Celebration at Park Avenue's St. Bart's Cathedral. A mix of celebrities such as Gerard Butler and reality personalities like Jon Gosselin, the event hosted one of the night's most eclectic red carpets—and for the VMAs, that's saying something.
Boozy parties weren't the only thing on tap, though. A more subdued, food-focused celebration took place at the Waverly Inn, where Epic Records songwriter Amanda Ghost hosted a small dinner. Marc Anthony, Jennifer Lopez, and Shakira were among the A-list crowd who dined with Ghost.
Correction: The original story incorrectly identified the event at the 40/40 Club as MTV's official VMA after-party, when MTV did not sponsor an official after-party this year.
—Michael O'Connell
RELATED TOPICS
MTV, MTV Video Music Awards, Asics, Calvin Klein, Interscope Records, Epic Records, In Touch Weekly, Grey Goose, Jay-Z, Beyoncé, Rihanna, Justin Timberlank, Lady Gaga, Russell Brand, Keri Hilson, Mickey Rourke, Gerard Butler
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