| EVENT REPORT 05.19.04 12:00 AM |
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| Guests Get 3-D Specs at World Business Forum |
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A two-day business conference with 10 speeches is a lot for anyone to sit through—even if the speakers are big draws such as Bill Clinton and Rudy Giuliani. With this in mind, Unisys, one of the lead sponsors of the World Business Forum at Radio City Music Hall, created a promotion designed to grab weary attendees' attention. Guests donned 3-D glasses for a video presentation to market Unisys' 3-D Visible Enterprise business and information technology consulting service. Three-dimensional film production company 21st Century 3-D supplied the glasses and produced the five-minute video along with Unisys executives and Jack Morton script writers.
—Alesandra Dubin |
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PHOTO GALLERY |
 | | World Business Forum attendees at Radio City Music Hall donned 3-D glasses for a Unisys promotional video. |
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