| EVENT REPORT 09.22.04 12:00 AM |
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| Marc Jacobs' Garden Party Packs Pier |
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| The Marc Jacobs show was probably the most anticipated event during Fashion Week—as it usually is—and after a runway presentation full of fun and feminine creations for spring, the show segued into a fun and fanciful party. Taking over Pier 54, the party was a celebration of the collection and the launch of Jacobs' new fragrance, Blush, and also benefited the Hudson River Park Trust, the entity that maintains the pier. |
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PHOTO GALLERY |
 | | The arch for the Marc Jacobs' runway show was created using thousands flowers and designed by Raul Avila. The white backdrop folded open to allow guests to enter the after-party space. (Photo by Tom Kletecka) |
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 | | Inside the large tent that covered much of Pier 54, Raul Avila placed blush-colored lanterns. (Photo by Tom Kletecka) |
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 | | The tent gave way to an outdoor area at the end of the pier, which included large hydrangea trees, a central fountain, and a hedge of boxwood. (Photo by Tom Kletecka) |
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 | | Much of Pier 54's massive expanse was tented for the fashion show and after-party. |
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Marc Jacobs' business partner Robert Duffy and director of public relations Kate Waters hired KCD Inc. to design and produce the event, which occupied a massive tent created by Regal Tent Productions that covered much of the pier. The fragrance was tied-in to the visuals of the runway show itself, as the rear wall from which models emerged—designed by Robert Isabell alum Raul Avila—was made out of thousands of roses in shades of pink, white, and orange. After the show, a white backdrop behind the runway folded back to reveal the event space beyond. Attendees then got the chance to walk the catwalk to enter the party.
(The setup mimicked the floor plan for Jacobs' show and after-party held on September 10, 2001—an event many media and fashion types often describe as the last hurrah of a bygone era.)
Inside the party, Avila placed lanterns in blushing colors—pink, red, and orange—at different heights over the space, which included gray aged-wood picnic tables with benches, and large square planters that contained live 25-foot tall cherry trees. Wood flooring matched the furniture.
At the end of the pier, the clear tent gave way to an outdoor area surrounded by a low hedge of boxwood, large hydrangea trees, and a fountain. Akin to a miniature drive-in movie, a large projection screen displayed a loop of the fashion show.
After the party ended, work began on converting the space for the Marc by Marc Jacobs show the following afternoon.
—Mark Mavrigian
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