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EVENT REPORT   12.01.04 12:00 AM PRINT | SEND TO A FRIEND |
Dia Art Gala Lights Up With Neon
In a nod to artist Dan Flavin's retrospective at the National Gallery, the Dia Annex had an all-neon look for its annual fund-raiser.
In a nod to its Dan Flavin retrospective that recently opened at the National Gallery in Washington, D.C., the Dia Art Foundation's 2004 fall gala had an all-neon look. Four of Flavin's neon pieces were installed on the second floor of Dia: Chelsea, where cocktails were served and guests mingled with look-alike celebrities as part of a project by artist Matthieu Laurette. (The goal was to force guests to question their ability to distinguish real celebrities from look-alikes, and consequently to question society's obsession with celebrities. Deep, no?)
CONTINUED >

PHOTO GALLERY

At the Dia Art Foundation's fall gala, all-neon decor-a nod to artist Dan Flavin's Dia-curated exhibit at the National Gallery -filled the cocktail hour at the Dia: Chelsea. -
At the Dia Art Foundation's fall gala, all-neon decor-a nod to artist Dan Flavin's Dia-curated exhibit at the National Gallery -filled the cocktail hour at the Dia: Chelsea.
Dinner in Dia's Annex space was lit by a grid of Flavin-inspired red neon suspended from the ceiling. White walls, tablecloths, chair covers, and dinnerware reflected the red light, designed by Lite Brite Neon. -
Dinner in Dia's Annex space was lit by a grid of Flavin-inspired red neon suspended from the ceiling. White walls, tablecloths, chair covers, and dinnerware reflected the red light, designed by Lite Brite Neon.
White walls, tablecloths, chair covers, and dinnerware reflected the red light. Other details of the minimalist decor, designed by a team from Calvin Klein, included square glass vase centerpieces filled with red gel and rosebuds. -
White walls, tablecloths, chair covers, and dinnerware reflected the red light. Other details of the minimalist decor, designed by a team from Calvin Klein, included square glass vase centerpieces filled with red gel and rosebuds.
Dia Art Foundation's fall gala
Dia: Chelsea (cocktails), Dia Annex (dinner)
Friday, 11.12.04, 6:30 PM onward

Catering Glorious Food
Event Production MF Productions
Graphic Design (Invites/Prog) Evan Gaffney Design
Lighting Strohmeier Lighting Inc.
Neon Lite Brite Neon Studio
Pipe/Drape Drape Kings
Security GSS Security Services Inc.
Tenting Starr Tents
Venue
Venue (After-Party) Bungalow 8
Video New City Video & Staging Inc.

The 450 guests then headed across the street for dinner in Dia's Annex space, which was lit by a grid of Flavin-inspired red neon—designed by Lite Brite Neon—suspended from the ceiling. White walls, tablecloths, chair covers, and dinnerware reflected the red light. Other details of the minimalist decor, which was the work of the crew at Calvin Klein, included square glass vase centerpieces filled with red gel and rosebuds. White votive candles flickered on the tables, and red programs marked each place setting.

For dinner, Glorious Food served a vegetable timbale, baked chevre mache, rack and loin of lamb, and a pear tartin with burnt caramel ice cream. During the evening, Dia and Museum of Modern Art officials made remarks, and artist David Byrne presented his recent PowerPoint-based work. After the event, produced by Melissa Feldman of MF Productions, Bungalow 8 hosted an after-party.

Amy Leibrock

Read our coverage of last year's Dia gala...

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