BizBash New York
BizBash New York
     ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS   |  
GOOGLE TRANSLATE
  • English
  • catalŕ
  • Dansk
  • Deutsch
  • Espańol
  • suomi
  • Français
  • hrvatski
  • Indonesia
  • Italiano
  • latviešu
  • Nederlands
  • norsk
  • Polski
  • Portuguęs
  • Svenska
  • Filipino
EVENT REPORT   05.25.05 12:00 AM PRINT | SEND TO A FRIEND |
Warhol Inspires Dia Benefit in Beacon
The Dia Art Foundation's spring benefit coincided with its "Dia's Andy" exhibition and took direction from the Pop Art master's ideas for events.
The Dia Art Foundation's Andy Warhol exhibit, "Dia's Andy: Through the Lens of Patronage," was the inspiration behind the foundation's spring benefit at its center in Beacon, New York. Planned by the Dia's director of external affairs, Laura Raicovich, and MF Productions, the event hosted 350 guests from the worlds of fashion, art, and entertainment—including designers Helmut Lang and Donna Karan; artists Sol LeWitt, Vera Lutter (both have exhibitions currently on view at Dia: Beacon), Brice Marden, and Tony Oursler; and actors Steve Martin, Rachel Weisz, and Phoebe Cates—just the sort of crowd that Warhol, a pop culture fanatic, loved to have around.
CONTINUED >

PHOTO GALLERY

At the Dia Art Foundation's spring benefit at Dia: Beacon, designer Annalisa Milella decorated the tabletops with crinkly gray cotton fabric and reflective gazing globes as centerpieces, which were an homage to Andy Warhol and his frequent use of shiny materials. -
At the Dia Art Foundation's spring benefit at Dia: Beacon, designer Annalisa Milella decorated the tabletops with crinkly gray cotton fabric and reflective gazing globes as centerpieces, which were an homage to Andy Warhol and his frequent use of shiny materials.
Warhol's "Shadows" served as a fitting backdrop for dinner; guests got the chance to preview the "Dia's Andy: Through the Lens of Patronage" exhibit. -
Warhol's "Shadows" served as a fitting backdrop for dinner; guests got the chance to preview the "Dia's Andy: Through the Lens of Patronage" exhibit.
 
Dia Art Foundation's spring benefit
Dia: Beacon, Beacon, N.Y.
Saturday, 05.14.05, 6 PM to 10 PM

Catering Fresh Company LLC
Event Production MF Productions
Invitation Design/Printing Evan Gaffney Design
Lighting Design/Equipment Strohmeier Lighting Inc.
Rentals Classic Party Rentals—New York
Security Centurion Protective Services
Valet Parking Advanced Parking Concepts LLC
Venue Dia Beacon

In true Dia style, the event was minimal, but not without thought behind it. Dinner was served in a large gallery specially configured for Warhol's enormous "Shadows" series—repetitive panels placed side to side and installed close to the floor to encircle the space. In fact, Warhol intended the work to function as a backdrop for social gatherings, and he used it for a fashion shoot for his Interview magazine in 1979. That same year he described the works not as art, but as "disco decor," in New York magazine.

In homage to the artist's frequent use of reflective materials such as Mylar—and as a nod to the flashy disco era—the event's designer, Annalisa Milella, created simple tabletops that included shiny, highly polished hollow metal spheres. The silvery globes reflected the work that covered the gallery's walls and the guests. Tables were draped with crinkly gray cotton fabric.

For dinner, cookbook author Barbara Kafka worked with Garrison, New York-based Fresh Company to create a menu rich with local, sustainable ingredients from the Hudson River Valley. As a first course, a spring medley of sautéed vegetables included fiddleheads, ramps, fennel, baby carrots, and chive flowers. Striped bass with baby spinach and sorrel, fingerling potatoes, morels, and tarragon was the entrée, followed by shortcake and rhubarb and Old Chatham fresh cheese.

Mark Mavrigian

Photos: Stephanie Berger

Related Stories

Dia Art Gala Lights Up With Neon

Dia Gala Goes Green

MORE EVENT REPORT STORIES
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Nintendo Launches New Mario Game With Look Back at Franchise History
New Moon Premiere Beckons 10,000 People and 2 Live Wolves

MORE STORIES ABOUT
Floral Designer Anne Kilcullen Prides Herself on Interpreting Clients' Ideas

More Suppliers/Venues to Consider ADVERTISEMENT
Grace Hotel
Grace Hotel. Heart of Times Square. More >>

EMAIL THIS RESOURCE
Great Performances
Great Performances is New York City’s premier full-service caterer and an acknowledged leader in high-profile events. They are the first caterer nationally to own and operate an organic farm. More >>

EMAIL THIS RESOURCE
KVL Audio Visual Services
From 80 U.S. locations, KVL provides audiovisual equipment rental, staging, outsourcing, and design/integration services to corporations, associations, event planners, and show management companies. KVL’s huge inventory of the latest event technology includes LCD projectors, flat-screen monitors, LED video walls, wireless microphones, sound systems, stage lighting, computers, and printers. More >>

EMAIL THIS RESOURCE
 
Search for Suppliers
Search for Venues
By Type

By Neighborhood/Location

Show Only New Venues
RECENTLY VIEWED










MOST POPULAR STORIES
1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating
4. Nintendo Launches New Mario Game With Look Back at Franchise History
5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances
6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
7. 3 New Hotel Restaurants for Business Entertaining, Private Groups
8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties