| THE SCOUT 06.06.05 12:00 AM |
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| Go Ask Alice: Unusual Branding Ideas |
| You’ve got questions, we’ve got associate editor Alesandra “Alice” Dubin to hunt down the answers. Send questions to adubin@bizbash.com. |
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| I’m looking for unique ways to brand my event. Can you give me some creative examples? —Out of Ideas Uptown |
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As a fan of sweets, I recommend branding your desserts. For Playboy’s 50th anniversary party at the 69th Regiment Armory, Abigail Kirsch created cookies in the shape of miniature blonde Playboy bunnies. During the Auto Show, Match Catering and EventStyles made mini white chocolate petit fours bearing Infiniti’s logo for its “Art of Infiniti” event. Or here’s something new: branded carpets for arrivals. Update the typical, nonbrand-specific red carpet with one custom designed by Durkan Patterned Carpet. Branded carpets (pictured here, at a GQ awards party) can be striking decor elements, as well as great advertising if photos from the event show up in print or on TV. I also recommend branding with lighting—and I’m not alking about stale, static gobos. For the opening of Target’s temporary Bridgehampton store, Lux Lighting washed the Bull’s Head Inn’s exterior with red and white gobo lights that seemed to swirl about the building for a surreal look. (You can look to just about any Target event for great branding ideas, by the way—check out our archives.) And for a New York Times party, event designer DeJuan Stroud plastered the ceiling of a covered walkway at Jazz at Lincoln Center with the Times’ recognizable logo and section headings, and the deep, elegant blue lighting that shone on it really made it pop.
Posted 06.06.05
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The Foundry, L.I.C. LLC
A masterpiece of 1860s architecture, the Foundry is the ideal venue for the client looking to escape the predictable. Our industrial brick interior is complemented by our spacious ivy-covered outdoor courtyard, which features a stunning view of the 59th Street Bridge. More >>
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