| Q & A 12.19.05 12:00 AM |
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| Planners of the Year: Planning Events for an Icon |
| Every year, Shauna Brook plans more than 200 events in the U.S. for three Armani brands. |
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Shauna Brook
Giorgio Armani
What She Plans: The U.S. director of marketing and special events juggles more than 200 events and promotions across the country for the Giorgio Armani, Emporio Armani, and Armani Casa brands. These run the gamut—from a party at a private estate in Palm Beach, to a fashion show with worldwide press and V.I.P.s, to events across the country with cultural institutions and charitable organizations and marketing partners like W magazine and Mercedes.
Staff: "Two special event and promotion managers, many freelancers when needed on a project-by-project basis, and an army of Italian interns at any given time. The interns alone in my office would make for great reality TV."
Age: 29
Career Path: After Middlesex boarding school in Concord, Massachusetts, Brook earned a mass communications and public relations degree from Boston University. Meanwhile, she started an internship at Armani, and eight years later, she’s still working for the fashion company.
Biggest Job Challenge: “Balancing the intense workload, number of events, and hectic travel schedule."
Best Tip: "The higher the stress, the calmer one should stay. This is truly an art form, requiring more skill than one would think."
Proudest Career Moment: “When Mr. Armani received the
Walk of Style award in Los Angeles and was celebrated with a tribute
and event among Hollywood’s elite. The evening included a fashion show
and after-party with a special DJ performance from Outkast where ‘Hey
Ya’ had its debut. A magical event with great energy and a great crowd.”
Favorite Venues: “Sky Studios—a pool in the city that
still can’t be beat. The Café Carlyle—old New York, right in the same
place it always was, a classic.”
Favorite Drink: “Bellini at Harry’s Bar in Venice. A must.”
Favorite Music: “Currently on repeat on my iPod—Madonna’s Confessions on the Dance Floor,
K’s Choice, Usher, and Alicia Keys. We’ve worked with Usher closely
this year, outfitting him for many special events as he is a fan of
Armani made-to-measure suits. He’s a real talent. His music makes
people want to get up and dance—that’s a great thing."
Posted 12.19.05
Photo: Anna Persson Herbst for BiZBash
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